tcuk 2012, leah guren, a fish tale
DESCRIPTION
TCUK 2012, Leah Guren, A Fish TaleTRANSCRIPT
![Page 1: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/1.jpg)
A Fish Tail
or
Carpe Diem:
Six Life-lessons from Our Fishy Friends
Tale
![Page 2: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/2.jpg)
It was a pretty good day…
![Page 3: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/3.jpg)
Lesson 1: Take a leap of faith.
![Page 4: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/4.jpg)
Believe that TC will be here.
Believe enough to invest in the future.
![Page 5: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/5.jpg)
conferences, certificates, additional degrees, courses, seminars, workshops, trade journals, e-zines,user groups, forums…
Stay in school.
![Page 6: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/6.jpg)
$80–100K per fish$15 million per movie
$10.79 at PETCO
Lesson 2: Invest in better PR.
![Page 7: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/7.jpg)
=
=common carp
ornamental koi
Names matter.
![Page 8: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/8.jpg)
Tech Writer
Technical CommunicatorDocumentation SpecialistUser Experience FacilitatorInformation ArchitectContent Specialist…
![Page 9: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/9.jpg)
DITA, XML, Web 2.0,usability, Help authoring,personas, wikis, v-blogs,Controlled English, instructional design…
Lesson 3: Adapt or die.
![Page 10: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/10.jpg)
“What does not destroy me, makes me strong.”
– Friedrich Neitzche
Yeah, right…
Lesson 4: Find the right stress.
![Page 11: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/11.jpg)
![Page 12: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/12.jpg)
If you are unhappy with your job…
Get out of your comfort zone…
Volunteer for something you’ve never done. Tackle a fear. Push yourself.
…make it harder. (a la Gretchen Rubin)
![Page 13: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/13.jpg)
Like carp, we grow to fit our world.
Lesson 5: Actively swim in a bigger pond.
![Page 14: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/14.jpg)
It is the opposite of “big fish, little pond.”
You may be more special or valuable in a larger pond.
![Page 15: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/15.jpg)
work
immediate TC community
national TC community (ISTC)
Professional growth via “large pond” identification
global TC community (STC, Tekom, IEEE…)
![Page 16: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/16.jpg)
Lesson 6: Enjoy the process.
![Page 17: TCUK 2012, Leah Guren, A Fish Tale](https://reader036.vdocuments.mx/reader036/viewer/2022062514/557cb56fd8b42a1b0c8b48a1/html5/thumbnails/17.jpg)
The Six Life-Lessons
1. Take a leap of faith (stay in school).
2. Invest in better PR (names matter).
3. Adapt or die.
4. Find the right stress.
5. Actively swim in a bigger pond.
6. Enjoy the process.
Leah Gurentechnical communication training & consulting