tci 2016 taking advantage of the internet of things
TRANSCRIPT
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Titel presentatie[Naam, organisatienaam]
Summit Day – Scientist forum on Smart Specialisation related to clusters
Kathleen MitfordGM, IoT Solutions
Taking Advantage of the Internet of Things
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Kathleen MitfordGM, IoT Solutions
Taking Advantage of theInternet of Things
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Jim HeppelmannPresident and CEO,
PTC
Prof. Michael PorterHarvard Business
School
“Smart, connected products represent the third wave IT-driven competition, where IT is becoming an integral part of the product itself, creating massive amounts of new data.”
“Smart, connected products are transforming how companies design, manufacture, operate and service products, and ultimately, how they organize to create and capture value.”
November 2014
October 2015
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SOFTWAREHARDWARE
APPLICATIONSAPPLICATION PLATFORM
ANALYTICSDATABASE
NETWORK COMMUNICATION
Physical Product
Digital Product
Connectivity
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1. Monitor
2. Control
3. Optimize
4. Automate
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System Of SystemsProduct SystemSmart, Connected Product
Smart ProductProduct
WEATHER DATA SYSTEM
IRRIGATION SYSTEM
SEED OPTIMIZATION
SYSTEM
FARM EQUIPMENT
SYSTEM
Rain, humidity, temperature
sensors
Weather maps
Weather forecasts
Weather data application
Farm performance database
Seed databaseSeed optimization
application
Field sensorsIrrigation
nodesIrrigation
application
Farm Management System Platform
TILLERS PLANTERS
TRACTORS
FarmEquipment
System
COMBINEHARVESTERS
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+ Less dependence on mechanical components
– Greater power of IT vendors
Threat of SubstituteProducts or Services
Threat of New Entrants
Rivalry AmongExisting Competitors
Bargaining Powerof Suppliers
+ Higher barriers to entry – New entrants can leapfrog
incumbents
+ Opportunities for differentiation
+/– Rivalry shifts to systems
– Higher utilization and product sharing reduce volume
+/– Systems disintermediate discrete products
Bargaining Power of Buyers
Bargaining Power of Channels
+ Reduced dependency on channels/ service partners
+ Expanded opportunities for differentiation, segmentation, switching costs
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▪ Sourcing physical parts and inventory management can often be simplified, reducing dependency on those suppliers
▪ New and potentially powerful suppliers of technology, connectivity and services expand the role of procurement
Bargaining Power of Suppliers
Connectivity / Analytics
Infotainment / Software
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1
2
3
4
56
7
8
9
10 Which product capabilities to pursue?
Functionality: embedded in the product vs. the cloud?
Open or closed system?
Technology development: internal or outsource?
What data to capture?How to manage data rights
and access?
Disintermediate distribution or service channels?
Change the business model?
Sell data to outside parties?
Expand scope?
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▪ What is the role of partners in your distribution channel?
▪ Would the end-customer value direct interaction?
▪ What percentage of partner activities could be replaced with digital services?
7Disintermediate distribution or service channels?
© PTC, 2016
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The changing nature of products is disrupting value chains, forcing companies to rethink and retool nearly everything they do.”
“
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Low Cost Variability and Evergreen
Improvement New User Interfaces Connected Service and
New Business Models
New Principles of Product Design
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Continuously Operated, Modified and Enhanced
Industry 4.0 & Smart Manufacturing
Rethink Manufacturing and Ongoing Product Operation
Smart Tools and Smart Work Instructions
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Analysis of Usage Data Anticipates Problems
Remote Diagnostics Allow for One-Stop
ServiceAR Enabled
Service and Training
New Service Delivery Approaches
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CEO
FINANCE HUMANRESOURCES
IT
CUSTOMER SUCCESS
MANAGEMENT
R&D MANUFACTURING MARKETING SALES SERVICE AND
SUPPORT
DEV-OPS
UNIFIED DATA ORGANIZATION
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Jim HeppelmannPresident and CEO,
PTC
Prof. Michael PorterHarvard Business
School
11010101
Data and Insights
Smart, Connected Products
Human Experience
“AR delivers data from smart, connected products and other sources in context to enable humans to more efficiently understand and act on these insights.”
WHAT’S NEXT
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