tci 2015 mixing the worlds of clustering and agrifood, experiences from the netherlands

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lue River Concepts Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands Frank Eetgerink Blue River Concepts The Netherlands Parallel Session 3.2: Clusters Promoting Cooperation and Effective Convergence betwe Industries

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Page 1: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Frank EetgerinkBlue River ConceptsThe Netherlands

Parallel Session 3.2: Clusters Promoting Cooperation and Effective Convergence between Industries

Page 2: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Collaboration in agrifoodHistorical roots

• Often very old resilient traditions, conservative• Hardened by dependency on unpredictable

external conditions (weather, diseases, war, etc.)• From local community collaboration to

cooperatives and large farms• Strong individual / family entrepreneurship

Page 3: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Agriculture: from traditional production towards chain production

Raw Materials

Processing

Page 4: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Simplified Value Chain

Raw materials Agriculture Food pro-cessing Retail Consumer

Logistics

Trade

Innovation

Page 5: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Modern agrifoodCompetitive market driven entrepreneurship

• Up scaling, intensification, industrialization• Long and complex (global) value chains• Global markets• Innovation driven (IT, Robotics, Gene Tech, light)• From farmer to industrial entrepreneur

Page 6: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Vertical integration in chainsExample: Broiler Chain

Primary Production

Raw Materials

Primary Processing

Secondary Processing

Trade & Logistics

Retail

Breeding

EggProduction

Broilers

Slaughtering

Trade & Logistics

Retail

Mother Animals

Genetics

Corn and Soy Production

Raw M

aterials

ConcentratesProduction

Processing

Page 7: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Horizontal integration between chains

Primary Production

Raw Materials

Primary Processing

Secondary Processing

Trade & Logistics

Retail

Trade & Logistics

Retail

Primary Production

Raw Materials

Primary Processing

Secondary Processing

Primary Production

Raw Materials

Primary Processing

Secondary Processing

Primary Processing

Secondary Processing

Page 8: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Future Agriculture: from chain production to-wards Food Clusters (Agropark)

Raw Materials

Processing

Raw Materials

Processing

Raw Materials

Processing

Food Clusters

Page 9: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Clusters & Agrifood• Agrifood is changing into modern industrial

business, process industry• Different roots/background

• Special: spatial and environmental constraints• Quadruple helix essential – license to produce

• Different but similar collaboration systems

Page 10: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Case Almelo, NL

• Problem owner/client: local government• Challenge: turn unsalable land into profitable rural

development• Goal: economic growth and employment and

compensation for financial losses

Process starts with concept design and stakeholder involvement

Page 11: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Agriculture: urban farming Agriculture: intensive livestock farming

Care: care farmTourism: theme park

Energy farming

Education: institute

Nature: village estate

Agropark: Rondeel eggs

Most suitable option

Chosen option

Page 12: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Learning points• No entrepreneurs were willing to take the risks• Threat for more traditional farmers and local people• No consortium was organized to deliver the

business case

• Collaboration on closing loops and resource use efficiency was needed, complex task, too early• Clustering could have been a solution

(Now: discussion re-emerges)

Page 13: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Case

Page 14: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Umbrella organization for 5 clusters

• Mushroom Cluster• Avenue Trees Cluster• Fruit Cluster• Horticulture Bommelerwaard• Horticulture Arnhem-Nijmegen

Greenport Gelderland

Page 15: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Good practice• Mature triple helix, 10th anniversary• Entrepreneurs strongly involved, project oriented• Umbrella organization facilitates clusters, interface

for government• Every cluster a cluster manager, pact facilitator• Every cluster is different in goals, ambitions; locally

grounded, regionally funded• Inspired by mature cluster organization Food Valley

Page 16: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Final remarks• From farmers to normal industrial entrepreneurs• Collaboration evolved from individual entrepreneur

into cooperatives and now into clusters • Modern agrifood businesses can learn from

clusters: ‘normal’ clusters• Cluster manager, common agenda, trust building,

shared vision and goals, branding, managing external relations• Spatial element and license to produce differ

Page 17: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Join the discussions: TCI Working Group

Metropolitan Food Clustershttps://www.linkedin.com/grp/home?gid=8197201

Frank [email protected] / +31 6 5342 0839

Page 18: TCI 2015 Mixing the Worlds of Clustering and Agrifood, Experiences from the Netherlands

Blue River Concepts

Q&A