tcf 335 chapter 11 12 email and mobile 2014
TRANSCRIPT
Why Do Emails Work?
• Create emails that people like
• Nurture leads: targeted emails
• Test marketing emails.
Email Benefits:
1. Scheduled Email:Email sent between 6 and 7 am has highest click rate (Dan Zarrella); less distractions
2. Call to Action/Subscriptions: Weekly or month subscriptions with reminders. Each one must be remarkable and compelling. Sign up in multiple locations.
3. Hate/Love Relationship: We get so much of it. 89% of emails are spam. Spam folders get full quick.
Email Benefits:
4. Professional letters: Check spelling, meanings, re-read…especially before applying for jobs.
5. Timing: It’s everything and too much is personal.
6. Plain versus colorful: Some programs send it straight to spam.
• Pew Study, September 2013• 91% of Americans have
cell phone• 55% have smartphones-
mostly Iphone and Android
• 32% own tablets• 42% own a tablet computer
Why Do We Care About Mobile?
Mobile Message Musts:
1. Websites must be mobile-optimized for SEO
2. Location: Algorithm knows it’s a mobile phone.
3. Landing Pages: Need to be rendered and optimized. Must be as easy to read on phone as computer.
4. Style Sheets: handheld.css and iphone.css; incorporates title tags and keyword searches from website to mobile so there’s no recreation
5. Build a separate mobile site: mycompany.com/mobile
*not always recommended but may be necessary
Size, style, dimensions, and pixles per image are something to consider when building the structure of your website.
Example: Wix.comWix Apps Wix Features
Wix and other Websites Have Free Apps