tbn members day 2011 - anne horrobin - just cards [case study]
DESCRIPTION
Anne Horrobin gave a case study of Just Cards, a company producing greetings cards making an amazing impact in AfricaTRANSCRIPT
Greeting Card IndustryGreeting Card Industry
• Worth £1.39 billion per year in the Worth £1.39 billion per year in the UKUK
• Each person sends on average 31 Each person sends on average 31 cards per yearcards per year
• More than 800 card publishers in More than 800 card publishers in the UKthe UK
• 1 in 6 retailers stock cards1 in 6 retailers stock cards• 85% of cards are bought by women!85% of cards are bought by women!
Just Cards Direct AimsJust Cards Direct Aims
1. To provide sustainable employment 1. To provide sustainable employment in card projects in Rwanda, Kenya & in card projects in Rwanda, Kenya & South AfricaSouth Africa
2. To raise money for mission in Africa2. To raise money for mission in Africa
Just Cards Direct TodayJust Cards Direct Today
• Turnover in 2010 £90,000Turnover in 2010 £90,000• £24,000 donated to charities since £24,000 donated to charities since
20072007• Challenges:Challenges:
– To find new customers & marketsTo find new customers & markets– To maintain growthTo maintain growth– Access the secular marketAccess the secular market
Karabo, South AfricaKarabo, South Africa
• Set in Mamelodi Township, PretoriaSet in Mamelodi Township, Pretoria• 2 million people2 million people• 40% unemployed40% unemployed• 25% HIV25% HIV