tbiz 2012 - stamplay
DESCRIPTION
Stamplay: The long way to product market fit Giuliano Iacobelli, Founder StamplayTRANSCRIPT
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The (long) way to product market fit
GIULIANO IACOBELLI
mercoledì 7 novembre 12
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Me.mercoledì 7 novembre 12
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What if...Everything you think to know
about your product and market was wrong?
mercoledì 7 novembre 12
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..maybe this
mercoledì 7 novembre 12
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9 out of 10 die
mercoledì 7 novembre 12
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Burned$ 450.000.000
For smokeless cigarettes but...
mercoledì 7 novembre 12
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Smokers dont give a f**k about smoke
mercoledì 7 novembre 12
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Grocery home delivery within a 30-min window choosed by the customer but..
..they didnt considered that many working customers would like their groceries delivered at
home and at night.
mercoledì 7 novembre 12
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Burned$ 800.000.000
CNET named it the largest dot-com flop in history
mercoledì 7 novembre 12
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Burned
$ 5.000.000.000
For satellite-based phone system
that nobody wanted
Yes, satellites are that expensive..
mercoledì 7 novembre 12
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You dont invent products. You solve problems
mercoledì 7 novembre 12
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Setup the right milestones
mercoledì 7 novembre 12
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Customer Development
mercoledì 7 novembre 12
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Customer Discovery
mercoledì 7 novembre 12
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Lean startup cicle
Do it faster and faster
mercoledì 7 novembre 12
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You can get plenty of doubt
mercoledì 7 novembre 12
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It’s all about speed...and control
mercoledì 7 novembre 12
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The path to
mercoledì 7 novembre 12
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The path to Stamplay
mercoledì 7 novembre 12
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You dont clone a service. You re-invent it for another
market
LESSON LEARNED:
mercoledì 7 novembre 12
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The augmented loyalty platform
mercoledì 7 novembre 12
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Some opportunities can be a threat
mercoledì 7 novembre 12
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Market is more important than the product
LESSON LEARNED:
mercoledì 7 novembre 12
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But we learned a lot
mercoledì 7 novembre 12
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LESSIS
MORE
so what you’re gonna do?
mercoledì 7 novembre 12
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You jump.
mercoledì 7 novembre 12
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Hello Stamplay!
mercoledì 7 novembre 12
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Retailers Publishers Brands
Testing the market (again)
mercoledì 7 novembre 12
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You cannot address di!erent markets at the same damn time
LESSON LEARNED:
mercoledì 7 novembre 12
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Embrace the power of small batches
mercoledì 7 novembre 12
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?? ??
?
?
?
?
???
Are we on the right path?
mercoledì 7 novembre 12
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We’ll find out soon.
mercoledì 7 novembre 12
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http://giulianoiacobelli.com
@giuliano84
http://facebook.com/giuliano.iacobelli
Thanks.
mercoledì 7 novembre 12