tbi deck ketto 2
TRANSCRIPT
www.TheBetterIndia.com
Our country has endless resources and even enough and more people who can help us bridge the gap between the rich and poor. Let’s get
together and narrate the stories of those in need and create a platform for people to do their bit to #DoGood!
Our Audience
6 L+ Facebook
● Men and Women in the age group of 18 - 35 years
● Alternative, Edgy, Nonconforming & Digitally Aware
● Seeking or Believing in Change
Daily average time on site: 3.01 minutes = ENGAGED AUDIENCE
Source: Google Analytics, Facebook Insights & Alexa, as of Jan’16 3
4+ Million Monthly Readers
Native Content
TBI Properties
Banners
TBI Properties
TBI Talkies (Video Content)
TBI Properties
TBI Properties
Social Media Channels
● What this partnership brings together
○ Technology platform
○ Outreach Partner
○ On-Ground expert
● Project
○ As India slowly crawls towards becoming a super-power, a tiny settlement in Maharashtra still awaits what most of us take for granted - electricity, portable water, education and access roads. Pimpaldhara is situated in the Yavatmal district of Maharashtra. What this project aims to provide ?
○ Electricity: Life comes to a literal standstill post sunset. Gas lanterns are the only source of light.
○ Water: The settlement lacks portable water and has no tap/ borewells.
○ Road: The access road is miserable on the best days and during monsoon, it belies description.
Partnership with Ketto & Shivprabha Trust
The Village has no electricity, even after 68 years of independence!
The village has no natural water sources and no facility to avail drinkign water
Currently, there is a Zilla Parishad school which may shut down due to the rule that a minimum of 21 students need to attend it for it to keep running.
Status Of The Roads
Let’s together #BuildAVillage
and help it progress and prosper
Target : 600,000
Target
Deliverables
● TBI :
○ Website banners - FOC
○ 3-4 articles - FOC
○ Social Media promotions - FOC
○ 1 Video - 2.5 L (Production Cost)
● Ketto :
○ Homepage presence for campaign
○ Co-branded (Ketto + TBI) campaign page
○ Revenue share with TBI to promote the campaign
○ Social Media promotions
