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The Antifragile Blogger

Tim LeffelTHE ANTIFRAGILE BLOGGER – INCREASING YOUR MONTHLY EARNINGS THROUGH MULTIPLE INCOME STREAMS

How Much $ Do You Need?

The Elements of Happiness 1) Positive emotion 2) Engagement 3) Meaning

In concrete terms: 1) Basic needs 2) Freedom 3) Self-actualization

Do you as a travel blogger have… …plenty of freedom?

Hell yeah!

Do you as a travel blogger have… …the ability to do meaningful and fun work?

Hell yeah!

Do you as a travel blogger have… …a steady and reliable income?

Ummm…no

We are already rich. We just need a little more money…

Part-time Earnings: Travel Writers & Bloggers

Full-time Bloggers & Travel Writers

Where Does $100K+ Come From for Content Creators? First, lots of little things…

And a few BIG things…

Online Content Creators Can Be…

Nimble

AdaptiveCreative

Fast Opportunistic

ExperimentalPersonal

Fearless

Diverse Income Streams - 2015 1) Direct ad revenue

2) Sale of one website (out of 7)

3) Book sales & related packages

4) Affiliate ad sales

5) Network ad sales

6) Freelance writing for others

7) Rental house (AirBnB, VRBO)

8) Guanajuato Street Food Tours

“Putting all your eggs in one basket and watching the basket really carefully isn't nearly as effective as the other alternatives. Not when the world gets crazy.”

- Seth Godin

How Diverse Are Your Income Streams?

Network Ads

Affiliate Sales

Digital Products

Writing for Yourself

Personality Blog/Site

Freelance Income (Paid for Time/Output)

Income From Work

Paid for Specific Task

Direct Ads

Own Product Sales

Physical Products

Writing for Others

Subject or Destination Blog/Site

Passive Income (Paid anytime)

Income From Assets

Paid for Expertise

The Benefits of Multiple Sites/BusinessesA buffer against factors beyond your control

Increased inventory for advertising

Cross-promotion opportunities

Increased outlet/content/travel opportunities

Increased affiliate sale opportunities

Increased tax write-off opportunities

Increased media/marketing opportunities

Multiple streams of income – earning diversity

Expanding Your BusinessBeyond One BlogPHAT AND HAPPY TRAVEL BLOGGERS ARE WORKING SMARTER

Passion + Customer Desire = $

Why It’s a Wonderful Time to Test a New Business - Your BusinessStart-up costs are the lowest in history

Data measurement tools are cheap or free

Finding your audience is easier than ever

Web publishing is a no-overhead business

Publishing books is cheaper than ever

Joblets can be farmed out cheaply

You can live and work anywhere

Non-advertising revenue options Ongoing sponsorships

Book royalties

E-book sales

Courses

Consulting

Leading tours

Freelance writing

Speaking for companies/brands

Where is your NEXT path going?

Becoming Antifragile Means:1. Creating multiple sources and types of income2. Watching for and taking advantage of market opportunities3. Creating publications that have value without you4. Never becoming overly dependent on one thing (one blog, one

type of income, one client, one niche)

What to Do Next Week – Some Options

Start a 2nd or 3rd blog or resource site (that is very different than the current one)

Listen to your followers and draft book or course ideas

Prepare a lead magnet and start collecting e-mail addresses

Start pitching instead of waiting for freelance writing or ad deals

“Hustlers send invoices.”- Dan at The Tropical MBA

Go to Travelwriting2.com/newsletter

Could we work together? I’m looking for…

- Real-world interns/assistants who want to learn how to succeed

- Partner niche blogs that get 20,000+ monthly visitors

- Guest posters that can cover cheap travel destinations in detail

- Launch team partners for upcoming Travel Writing 2.0 second edition

- Students for Real Money Writers course & mastermind group launching in January

Globetrots on Instagram

TimLeffel on Twitter, G+, Pinterest, LinkedIn

Site names on Facebook, such as CheapestDestinations