tbex12 girona - the blogville emilia romagna project
DESCRIPTION
Nicholas Montemaggi, Digital Press Officer at Apt Servizi Emilia Romagna, presentation during the TBEX12 Girona Conference about the BlogVille Emilia Romagna project.TRANSCRIPT
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Partnership with Bloggers:from blogtrips to #blogville Emilia-RomagnaNicholas Montemaggi – Digital Press Officer APT Servizi Emilia-Romagna
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1. Why bloggers?
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Blogtrip #DeliciousEmRom
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Blogtrip #DeliciousEmRom
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To get the most out of the destination why don’t we…
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Trust the bloggers!
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2. Approval to proceed
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Partnership with bloggers
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#blogville Emilia Romagna
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3. Results
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Covered themes
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Press/Media coverage
TVTV
NewspapersNewspapers
MagazinesMagazines Foreign press
Foreign press
RadioRadio
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Long tail effect
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ROI for #blogville
ROI formula: Traveldudes & Velvet EscapeROI formula: Traveldudes & Velvet Escape
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Nicholas MontemaggiDigital Press Officer APT Servizi Emilia-Romagna
Project Manager BlogVille Emilia-Romagna
Contacts
www.facebook.com/BlogVilleEmiliaRomagna
www.twitter.com/BlogVilleEmRom
Web
www.blogville-emiliaromagna.com
www.aptservizi.com
www.emiliaromagnaturismo.com