Tim Leffel

How to Profit From Producing Offspring Why running multiple blogs leads to more success, security, and income

Tim Leffel

TWITTER: @timleffel @perceptivetrav @thehotelscoop @luxlatinamerica

Facebook: CheapestDestinations, PerceptiveTravel, HotelScoop, LuxuryLatinAmerica

Instagram: @globetrots @luxlatinamerica

LinkedIn, YouTube and G+: TimLeffel

Does this look enjoyable to you?

How would this make you feel?

A PORTFOLIO OF SITES MAKES YOU ANTIFRAGILE: LESS STRESS, MORE SECURITY, SMOOTHER INCOME RIDE

You Don’t Have to be a Monoblogger

The Typical Personality Travel Blog

Nomadic/Nomad

Travelling/Travel

Wandering/Wander/Wanderlust

Vagabond

Adventurous

Backpacking/Backpacker

Vacation/Vacationing

Abroad

First Name/Last Name

Travel Blog

Nationality

Personality type

Demographic type

Family type (solo, mom, dad, couple)

World/Earth/Planet

Personality Blogs Have More Competition

Personality Blogs Require Lots of Social Flogging

General Travel Blogs vs. Niche Blog$ GENERAL TRAVEL BLOGS

About anything and everywhere

For a wide-ranging general audience

“I need more traffic!”

Requires big numbers to succeed

Requires a big social media presence

E-mail list leads to followers

NICHE BLOG$

About a certain place or subject

For a specific tribe or type

“I need the RIGHT traffic.”

Requires authority and relevance to succeed

Requires good SEO and outreach to the tribe

E-mail list leads to earnings

Do readers care about your blog…

enough to come back?

enough to subscribe without a pop-up ad in their face?

enough to follow you where you ask them to go?

enough to tell you what they like/don’t like/care about?

enough to spend money on something?

All this is much easier when it’s not about YOU, but rather about a passion or need

“Putting all your eggs in one basket and watching the basket really carefully isn't nearly as effective as the other alternatives. Not when the world gets crazy.” - Seth Godin

“The only way I have seen, and experienced, economic security is to have multiple streams of income.” - Rennie Gabriel, author of Wealth on Any Income

The Benefits of Multiple Sites

A hedge against factors beyond your control

Increased inventory for advertising

Cross-promotion opportunities

Increased outlet/content/travel opportunities

Increased affiliate sale opportunities

Increased tax write-off opportunities

Increased media/marketing opportunities

Multiple streams of income – earning diversity

Multiple Niche Blogs Means:

1. Multiple sources and types of income

2. More income stability

3. Publications that have value without you – that can be sold

An Easier Path to Solid Earnings

It’s Your Choice for Your Income This every month:

Or this:

Expanding Your Business Beyond One Blog

How to Start a 2nd (or 3rd) Profitable Blog

Look for holes in the market

Listen to your current followers/readers – are they asking for something that’s not out there now?

Leverage your expertise to go more narrow.

Find tribes that are looking for a gathering place

Launch, test, refine, and grow

“Done is better than perfect.” - Almost every successful entrepreneur I know

Take Advantage of this Golden Age

Hosting: $150 a year or less

Domain: $15 a year or less

Premium Theme purchase: $60

Design work through Fiverr: $50

Installation and set-up: $60

Worst case scenario to launch and test a new blog: $285

Or Just BUY One!

Running 3 blogs is not 3X more work!

Outsourcing & Good Systems Solve Nearly Every Problem NOT THIS BUT THIS

Go to Travelwriting2.com/newsletter … or pick up the second edition of the book

…or join Travel Writing Overdrive

Could we work together?

I’m looking for…

- Partner niche blogs that get 20,000+ monthly visitors

- Guest posters that can cover cheap travel destinations in detail

- Students for Travel Writing Overdrive course & mastermind group re-opening July 25 (See RealMoneyWriters.com)

Tim Leffel

TWITTER: @timleffel @perceptivetrav @thehotelscoop @luxlatinamerica

Facebook: CheapestDestinations, PerceptiveTravel, HotelScoop, LuxuryLatinAmerica

Instagram: @globetrots @luxlatinamerica

LinkedIn, YouTube and G+: TimLeffel

Tim Leffel

How to Profit From Producing Offspring Why running multiple blogs leads to more success, security, and income