taz actiontrack - fun, engaging and experiential learning
TRANSCRIPT
Team Action Zone (TAZ)
ActionTrack
Learning madefun, engaging and experiential
November 2015
Why TAZ?● Preferred solution provider for
location-based experiences– Corporate events
– Mobile learning
● Innovator of the multi-purposeActionTrack platform– Multiple ways to use, fun & serious
– Designed for several customer segments
– One app to experience everything
TAZ – Brief history● 2010: TAZ start-up was founded
● 2011: TAZ received Quality Innovation Award from the President of Finland
● 2012: TAZ TrezrHunt game was chosen as the Finnish Sports Product of the year 2011
● 2013-2015: ActionTrack platform is available for licensing globally in several customer segments. In 2015, TAZ has licensees in over 40 countries.
● 2014-2015: TAZ Go Team (white label use of ActionTrack) is the best-selling product in the world's largest event organizer network, Catalyst Global– See http://www.goteam.guru and http://treasuretrails.london/
● 2015: TAZ ActionTrack is used in all levels of education in Finland (primary to adult)
– TAZ has also signed the first deals with global sales and content partners
ActionTrack
● TAZ ActionTrack platform is a unique location-based service that allows TAZ partners to create activities that can be explored with smartphones and tablets
ActionTrack admin tool● Activities are created with an easy-to-use
ActionTrack admin web tool
ActionTrack mobile app● Free to download, supported mobile
devices: iOS (Apple), Android
ActionTrack admin tool
● Easy-to-use graphical UI to create experiences– Create content with the Task editor
– Edit Activity Templates without programming
● Start a new Activity in just 30 seconds– There can be multiple Activities running
simultaneously ● Follow the Activity in real time
– See locations of the participants
– Interact with participants via chat, check answers, give points and feedback
● Examine the Activity afterwards
ActionTrack mobile app● Activities can be joined quickly with
QR codes● Customers can be guided to
checkpoints with compass arrow, map or text/picture clues
● Checkpoints are activated by visiting locations, scanning QR codes, touching icons on the screen or based on other customer actions
● Customers can be simultaneously in many Activities
Multi-purpose platform With ActionTrack you can create any
type of dynamic customer experiences for example:
• Interactive multimedia• Tests and puzzles• Real-time competitions• Interactive stories
• Games & adventures
• Location-based experiences like treasure hunts, campus guides, guided walks, data collection and so on
Use case examples - Events
● ActionTrack is a perfect tool for events of different sizes– Event information & map– Guidance to venues– Teambuilding– Real-time competitions– Centralized collection of photos and
other content from the participants– Feedback mechanism– Chat
● Event example: >500 participant ”Tablet treasure hunt” in Singapore by ourlicensee, a member of Catalyst Global
Use case examples - Destinations
● Area info as an interactive map
– Different POIs shown based on personal interests
● Customer guidance to a selected place
● Guided walking tours with different themes (with multimedia along the tour)
● Many different types of ”treasure hunt” games
Use case examples - Corporate training
● ActionTrack allows companies to organize complete induction, training and support programs, such as:– Training of new employees– Employee evaluation – Advancing wellbeing at work– Working in teams– On-site training – Internal marketing
● Example: A leading bank in the Middle East put 6000 employees through companyvalues workshops using ActionTrack platform to set scenarios and record feedback
Use case examples – School education
● In Finland, schools are using ActionTrack for teamworking, mixing subjects, adding exercise to learning, and offering fun and motivating ”breaks” from conventional learning
● Further reasons to use ActionTrack:● Co-teaching● Social skill development ● Differentiation● Supportive teaching● Additional teaching● Interactive campus guide
DIY and professional content● ActionTrack allows teachers (and students) to create
various learning Activities themselves (DIY)
● The is also professionally made content available for ActionTrack, for example ”Exercise Ace” books with QR codes that activate physical exercise games. Professional content may be purchased/ordered from TAZ partners.
Examples of ActionTrack at Finnish schools
● Valteri, a national network of learning and school attendance support services operating under the Finnish National Board of Education, supports the implementation of inclusive education by offering a comprehensive range of services. See video on Valteri using ActionTrack:
● https://www.youtube.com/watch?v=_sWqX-5imPQ
(in Finnish)
● ActionTrack learning game development competition for lower and upper primaryschool student teams in Helsinki:
● http://www.taz.fi/?p=2272 (see game titles and video)
Gamification● ActionTrack offers various
ways to build fun and engaging elements to Activities via ”gamification”.
● The basic ActionTrack features enabling gamification include are listed on the right.
– Interactive multimedia– Points– Timekeeping– Randomness– Virtual objects– Conditional access (levels)– User decisions– Goals– Results– Ranking lists– Rules and logical entities– Chat
Interactive stories● ActionTrack enables creation of
versatile interactive stories– Users are placed within a story – their
decisions affect the storyline
– One can create stories to be experienced both indoors and outdoors
– Stories may be location-based or location-independent (=one can experience them anywhere)
– Create an interactive story yourself or contact TAZ & partners for tailor-made exclusive stories
Story examples● A mini-adventure targeted at
elementary schools. By performing different types of small tasks, you will learn interesting facts about the lives of rabbits and hares.
● Time machine takes you to the past where your goal is to go through deserts, forests, valleys and other places and find the treasure of the pirates.
● “The Man Who Died Twice” is a complicated murder mystery targeted for adults.
ActionTrack support material
● Online wiki-page, including:
● Manual● > 50 Mini-templates (can be used and modified when building
your own Templates)● > 70 Video Tutorials (beginner and advanced instructions how to
build cool Templates)
● Image and icon library (>1800 items currently)
● Design tips
● FAQ
Further information
Kari Laurila, PhD
CEO, Team Action Zone
Tel: +358-50-4835876
Skype: kari-laurila
E-mail: [email protected]
Web: www.taz.fi
● ActionTrack video: https://www.youtube.com/watch?v=z-i_2mHxpW4
● ActionTrack – How does it work video: https://www.youtube.com/watch?v=fHnz3ecxk48
● Teambuilding video: https://www.youtube.com/watch?v=WFJzBqkKvok