taylormade golf company announces new 2019 golf bag lineup ... · pockets on the side of the bag...
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30 January 2019, 16:00 (GMT)
TaylorMade Golf Company Announces New2019 Golf Bag LineupNext Generation of Golf Bags are the Company’s most Technologically-Advanced, Feature-
Filled Models to Date
BASINGSTOKE, Hants. (January 30, 2019) – TaylorMade Golf is the industry leader in
product innovation and technology, which is no exception when it comes to golf
bags. TaylorMade announced today the release of its new 2019 golf bag line, which utilise the
company’s popular and proven FlexTech™ technology. Combining ultimate functionality with
aesthetically appealing design elements, the 2019 TaylorMade golf bag line utilises premium
materials with increased attention to detail in every aspect of creation, resulting in the
company’s most well-rounded, ergonomic golf bags to date.
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In 2019, the company has placed continued emphasis on the category that has realised
significant growth – nearly tripling its market share – in the last three years. This has been
accomplished by utilising extensive consumer research and an
overhauled development process to create golf bags with strength, durability and efficiency
from the ground up.
There are two primary features that highlight each of the new 2019 bags: the
company’s proven FlexTech base system & an all-new self-adjusting strap system that allows for
a stable, comfortable carry. The FlexTech base system is a multi-piece collapsible base that
allows for easy deployment with additional space that negates club crowding. The all-new self-
adjusting strap system allows golfers to have balanced bag without having to adjust
cumbersome straps. Without a back pad the straps are more effective when utilised as a single
or double configuration.
FlexTech and FlexTech Waterproof Stand Bags
Highlighting TaylorMade’s 2019 golf bag line are the FlexTech and FlexTech Waterproof golf
bags, featuring a unique construction that has each main side pockets built into the center of the
golf bag to create a single piece construction that allows for more storage without adding
weight.
The overall design was a result of market research that showed a significant percentage of
people who purchased the previous generation bag also use them in carts in addition to walking
during rounds. The bag was designed for more pocket space and features a cart strap
passthrough to allow easy access to the oversized apparel pocket through a unique single piece
construction.
In addition to the FlexTech Stand Bags, TaylorMade is also introducing the first generation of
the FlexTech Waterproof Stand Bag, designed to appeal to customers seeking protection from
the rain with the same performance features as the FlexTech bag. The FlexTech Waterproof
Stand Bags offers 5 waterproof welded pockets and an umbrella holder.
Further validating the bags at the highest level, TaylorMade Tour staffers Jon Rahm,
Beau Hossler & Chez Reavie, among others, will be carrying the FlexTech Stand Bags this week
at the Waste Management Phoenix Open in Scottsdale.
FlexTech Stand Bag:
Weighing only 2.4 kilograms, the FlexTech Stand Bags are each offered in 4 colourway options
and have been designed with the following features:
5-way organisational top
Water-resistant, seam-sealed valuables pocket with micro suede lining
Anti-split stand system
Full length dividers to eliminate club crowding
11 pockets
FlexTech colourways: titanium/blood orange, charcoal, blood orange/black, and
navy/red/white.
RRP £179/ € 249/ 1,849 DKK/ 279CHF/ 2,299 NOK/ 2,499 SEK
FlexTech Waterproof Stand Bag:
Weighing a light 2.1 kilograms, the FlexTech Waterproof Stand Bags is offered in 5 colorway
options and has been designed with the following features:
5-way organisational top
Waterproof welded pockets
Umbrella holder
Anti-split stand system
Full length dividers to eliminate club crowding
6 pockets plus 1 open pocket for drinks
Comfort back pads
5 Colourways: royal/white, navy/white/red, red/white, silver/red, grey/white
RRP: £229/ €289 / 2,199 DKK/ 329 CHF/ 2,699 NOK/ 2,899 SEK
FlexTech Images
FlexTech Waterproof Images
FlexTech Crossover Stand Bags Also new to TaylorMade’s 2019 golf bag line is the FlexTech Crossover Stand Bags.
The FlexTech Crossover bag was the company’s best-selling bag in 2018 and aligns with the 14-
way top market that has been trending upwards, due to many golfers’ desire to further protect
their clubs.
While technically a stand bag, designers straddled the line of a cart & stand bag when designing
the Crossover. The new design allows for a cart strap passthrough that makes loading the bag on
carts more efficient and more importantly gives the golfer access to the two oversized apparel
pockets on the side of the bag that are made possible by the unique design built into the center
ball pocket.
The bag features three larger front-facing pockets (including a cooler pocket with a drain port),
for easy access storage while strapped onto the cart.
Weighing only 2.7 kilograms, the FlexTech Crossover Stand Bags are offered in 3 colourways
and have been designed with the following features:
14-way top
10 pockets
Cart strap passthrough for easy access to all pockets
Large internal insulated cooler pocket
Easily accessible insulated water bottle pocket
Full-length dividers to eliminate club crowding
3 colourways: silver gray/blood orange, navy/white and black/blood orange
RRP £199/ € 269/ 1,999 DKK/ 299 CHF/ 2,499 NOK/ 2,699 SEK
FlexTech Crossover Images
FlexTech Lite TaylorMade’s FlexTech Lite is the lightest bag in the Flextech family made for the walker
looking for a quality carry bag built to last. The new version of the Flextech Lite is lighter, more
comfortable to carry and overall, a more functional design than the prior generation.
Weight was saved in this bag by moving to a single stay construction versus 3 or 4 stays
previously used. The main stay that runs along the spine of the bag was modified to ensure it is
durable while remaining lightweight.
A dedicated rangefinder pocket/capsule has also been integrated into the side accessory pocket
to allow for easy access to their rangefinder before taking the bag off their back. For the most
discerning golfer every element of the new FlexTech Lite is designed to provide ultimate
comfortable and usability during the hours of carry and miles walked.
Weighing a mere 2.1 kilograms, the FlexTech Lite Bag is available in 5 colourways, each
designed with the following features:
4-way organizational top
New no-zip rangefinder capsule
Micro-suede lined valuables pocket
Anti-split stand system
Full-length dividers to eliminate club crowding
8 pockets
Colourways: Silver/Blood Orange, Navy/White, Black/Blood Orange, Blood Orange, Kalea
RRP £159/ €229/ 1,699 DKK/ 249 CHF/ 2,099 NOK/ 2,249 SEK
FlexTech Lite Images
LiteTech 3.0 Stand Bag Rounding out the 2019 TaylorMade Golf bag line is TaylorMade’s newest and lightest bag in
the stand bag line – the LiteTech 3.0 Stand Bag.
Weighing in at just 1.2 kilograms, LiteTech 3.0 is TaylorMade’s introduction into the ultra-lite
category that provides the market a full sized, quality golf bag offering. LiteTech 3.0 utilises bag
body materials three times lighter than the FlexTech Lite and an ultra-lightweight and durable
stand system that features carbon fiber legs and light weight collapsible base system.
While maintaining a durable and high-strength construction, the LiteTech 3.0 Stand Bag offers
optimum club storage with a spacious 4-way top that has three grab handles. Not sacrificing
storage within the bag body for weight, the bag has six pockets that include a large apparel
pocket that can easily store a rain suit.
The LiteTech 3.0 features a self-adjusting strap system that is designed for a comfortable carry.
LiteTech 3.0 Features:
Ultra-lightweight design
5-way top
6 pockets
Full-length club dividers
Full-size side pockets
All-new self-adjusting strap system
3 colourways: Blue/Grey, Black/White, Grey/Lime
RRP: £169/ €239/ 1,749 DKK/ 259 CHF/ 2,199 NOK/ 2,349 SEK
LiteTech Images
For more information on TaylorMade’s full line of 2019 golf bags,
visit TaylorMadeGolf.com. For all other requests, including addition assets, please contact the
TaylorMade communications team.
James SmithPR & Communications Manager [email protected]+44 (0) 1256 408768
ABOUT TAYLORMADE GOLF
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golfequipment with industry-leading innovative products like M5/M6 metalwoods, M5/M6 irons and TP5/TP5X golfballs. TaylorMade is the #1 Driver in Golf and also a major force on the PGA TOUR with one of the strongestathlete portfolios in golf, that includes Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm, Rickie Fowler andTiger Woods.
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