The font that is used for the artist’s name is very similar to her autograph, therefore she is being identified by the use of a font that her fans may already recognise. The same font is used on other endorsements of Taylors, such as her perfumes. This shows that the use of this font is almost like the branding of the artist.

The album title is the name of the first track on the album, and is one of the five songs on the album that she released as single. It could possibly be a way of reaching out to her teenage girl target audience, inspiring them to be brave.

The colour scheme of this album in some ways, goes against typical conventions that you would expect a pop artist’s album to look like, (bright colours etc..) However, the front and back of this booklet has continuity in the colours that are used, and the costume that she is wearing is also a similar colour. The colours that are used are fairly neutral, which could reflect her personality, that she’s not a provocative style artist.

The background of these images is out of focus, therefore making Taylor the focal point as she dominates almost the entire page. There is placement consistency on both sides of this booklet, Taylor is placed in the centre of the image. This identifies her as the artist.

In these images, Taylors pose are very ‘pouty’ and quite suggestive. In the image on the cover of the booklet, it looks as though she has no clothing on. is wearing heavy make-up and her look Taylors first album cover in these images contrasts her usual innocent image that she publicly portrays, possibly to create a new image for herself that contrasts the look on her first album cover, where she looks a lot younger, possibly reflecting a change in her music.

Taylors perfume

This image has a convergent link to the music video of the song ‘Love Story,’ where Taylor is wearing the same costume.

In these images, Taylor is wearing white. The connotations to this colour suggests innocence, which reflects her public ‘good girl’ image.

In these images, Taylor appears to be happy and smiling. This is a convention of pop videos, where the artist appears to be cheerful and bubbly.

The lower key lighting in the less dominant side of the picture, makes Taylor stand out more. This could be an example of star image as she is the focal point of the image.

The connotations of the colour blue is feeling sad and blue is the dominant colour in this image, which could possibly reflect the mood of the song.

The costume that Taylor is wearing blends in with the background, making her facial expression more evident as she clearly looks sad and stressed out.

Her body language implies that she is anxious and tense, she appears to be stressed, which could be a way of her relating to her target audience, which is teenage girls, who are known to be stressed out with what is happening in their lives.

Although Taylor is known as a country/pop artist, this image of her playing the guitar links back to her country roots.

Although Taylor’s make-up seems to be heavily applied, her hair is styled similar to the popular style that she was known for at the time of this album release.