taxi mobile app survey in vietnam - acceptance of uber & grabtaxi
TRANSCRIPT
Your sub-title hereSurvey about taxi mobile apps in Vietnam How do Grabtaxi and Uber change Vietnamese life
Survey information
• Survey about recent taxi usage trend in Vietnam
• Answered by 1132 Vietnamese in HCMC and Hanoi above 18 years old ( taxi app questions are only to 249 who had an experience of using them)
• Conducted in June, 2015
Executive Summary
• 26% use taxi in Vietnam
• Mai Linh (46%) is the most common taxi brand in Hanoi and in Vinasun in HCMC (38%)
• Call the center is the most common way with 79% of responses, followed by catching on the street
• 68% knows about tax app and 36% has used it
• Grabtaxi is the most popular mobile app
• In general, mobile app taxi experiences are high
Which vehicles do you use (apart from your own transportation)?
Others
Taxibike
Taxi
Walk
Bus
0% 10% 20% 30% 40% 50% 60%
26%
16%
30%
24%
42%
21%
16%
23%
25%
49%
Hanoi Ho Chi Minh City
Vietnamese prefer to use bus apart from their main vehicle
Which taxi brand do you usually use?
Others
Thanh Hung
Thu do
Ba Sao
Thang Long
Confort-Savico
Saigon Air
Taxi dầu khí
Hoang Long
Uber
Vinataxi
Mai Linh
Vinasun
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%0%
0%
0%
1%
1%
1%
2%
2%
3%
3%
15%
37%
38%
9%
3%
9%
13%
6%
1%
1%
4%
3%
4%
6%
46%
4%
Hanoi Ho Chi Minh City
Mai Linh (46%) is the most common taxi brand in Hanoi and in HCMC is Vinasun (38%)
How do you book a taxi?
Call the center Just catch any on the street
Taxi booking mobile app Others
79%
42%
18%
4%
Call the center is the most common way with 79% of responses, followed by catching on the street
Recognition about taxi app
Yes; 68%
No; 32%
Do you know you could call taxi from app
Yes; 36%
No; 64%
Have you used taxi mobile app?
68% knows about taxi app and 36% has used it
Which mobile apps are used?
Others
Taxi Navi
Easy Taxi
Uber
VietTaxi
Grabtaxi
0% 10% 20% 30% 40% 50% 60%
16%
13%
10%
35%
13%
57%
9%
16%
24%
29%
30%
49%
Hanoi Ho Chi Minh City
Grabtaxi is the most popular app for taxi booking
N=249, Only those who have used mobile taxi app
Why do you use taxi mobile app?
Others
Choice of luxurious cars
Friends' influences
Price
Good service
Know the information of drivers
Promotions
Get the taxi quick
Convenience
0% 10% 20% 30% 40% 50% 60% 70%
3%
9%
17%
27%
29%
30%
36%
43%
62%
Convenience and no time for waiting are the two biggest reasons of app usage
N=249, Only those who have used mobile taxi app
How do you know about taxi mobile app?
Recognition through online is much more than offline
N=249, Only those who have used mobile taxi app
Others
Seminar / Event
TV
Newspaper/magazine
App store
Family/relatives recommendation
Online advertisement
Friend recommendation
Internet
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
2%
2%
10%
11%
19%
26%
33%
35%
45%
47%
Taxi mobile app satisfaction (compared with traditional taxi experiences)
Taxi Navi
Easy Taxi
VietTaxi
Grab Taxi
Uber
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
18%
24%
26%
27%
26%
64%
57%
59%
61%
63%
82%
82%
85%
88%
89%
Very satisfied Satisfied 列 1
In general, mobile app taxi experiences are high
N=249, Only those who have used mobile taxi app
What are your concerns when using mobile app to book a taxi?
Others
Mobile app complexity
Driver quality can be worse
Have to pay through Visa/Master card
Short-distance ride not supported
Requires the callback from drivers
Uncertain waiting time
Unavailabiliy during rush hours
0% 10% 20% 30% 40% 50%5%
11%
7%
23%
24%
45%
38%
36%
3%
14%
15%
25%
27%
30%
34%
34%
Hanoi Ho Chi Minh City
Hanoi = booking taxi in rush hour (34%)
HCM = requirement of getting the call back from the driver (45%)
N=249, Only those who have used mobile taxi app
What is your opinion of using mobile app for taxi ride?
Hate to use mobile app
Only use mobile app
Prefer to use the traditional methods
I prefer to use mobile app
Mobile app can be one of the options when the conditions meet
0% 5% 10%15%20%25%30%35%40%45%50%
1%
14%
15%
24%
47%
1%
8%
20%
36%
36%
Hanoi Ho Chi Minh City
Most people consider mobile is one of the options when the conditions meet
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