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AcknowledgementI am thankful to Mr. Shivkant Upadhaya for giving me an opportunity to Work on the topic of my interest. Apart from gaining knowledge on many important things, it also helped me understand the Market scenario for Tattoo Parlour. This has become clearer then what it was. Working on such a topic has given us a lot of information of the market today. This project surely has helped understand the subject marketing. Indeed, working on this project was a delightful experience. I would also like to thank my Colleague and my Tattoo Artist Mr. Ketan S. Saindane who has been of great help, who provided me with basic information to get started with my very own Tattoo Parlour in near future.

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Executive Summary The purpose of this business plan is to raise $10,00000 for the development of a tattoo shop while showcasing the expected financials and operations over the next year. The Tattoo Shop, Inkoholics Inc. is a Pune based corporation that will provide tattoo services to customers in its targeted market. The Company was founded in 2010 by Kapil Varadharajan and has 3 promoters. Products and Services As stated above, the primary revenue source for the business will come from tattoo service. At the onset of operations, the Company intends to hire 2 full time Permanent tattoo artists and one fulltime Temporary tattoo artist specialists that will be able to render the services to the Companys clients. At all times, the Company will remain within the letter of the law regarding the sale of these services while concurrently maintaining a clean and hygienic facility. The business plan will further describe the services offered by the Tattoo Shop. The Financing Mr. Varadharajan is seeking to raise Rs.321658 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 2 year loan with a 15% fixed interest rate. Mission Statement The Tattoo Shops mission is to become the recognized leader in its targeted market for tattoos and taking the art of Tattooing to a new level. Management Team The Company was founded by Kapil Varadharajan who has more than 3 years of experience as a tattoo artist. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations. Sales Forecasts

Mr. Varadharajan expects a strong rate of growth at the start of operations through his sales Promotion Activities. Expansion Plan The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Varadharajan intends to implement marketing campaigns that will effectively target individuals within the target market.

Introduction Tattoos evoke a range of reactions from interest, astonishment, admiration and reverence. They are met with open mouths or frowns, their bearers are judged or misjudged, awakening fear or desire. A tattoo is a puncture wound, made deep in your skin, that's filled with ink. It's made by penetrating your skin with a needle and injecting ink into the area, usually creating some sort of design. What makes tattoos so long-lasting is they're so deep the ink isn't injected into the epidermis (the top layer of skin that you continue to produce and shed throughout your lifetime). Instead, the ink is injected into the dermis, which is the second, deeper layer of skin. Dermis cells are very stable, so the tattoo is practically permanent.

Tattoos used to be done manually that is, the tattoo artist would puncture the skin with a needle and inject the ink by hand. Though this process is still used in

some parts of the world, most tattoo shops use a tattoo machine these days. A tattoo machine is a handheld electric instrument that uses a tube and needle system. On one end is a sterilized needle, which is attached to tubes that contain ink. A foot switch is used to turn on the machine, which moves the needle in and out while driving the ink about 1/8 inch (about 3 millimeters) into your skin. Most tattoo artists know how deep to drive the needle into your skin, but not going deep enough will produce a ragged tattoo, and going too deep can cause bleeding and intense pain. Getting a tattoo can take several hours, depending on the size and design chosen. Tattooing has been practiced for centuries worldwide. The Ainu, the indigenous people of Japan, traditionally wore facial tattoos. Today one can find Berbers of Tamazgha (North Africa), M ori of New Zealand, Arabic people in East-Turkey and Atayal of Taiwan with facial tattoos. Tattooing was widespread among Polynesian peoples and among certain tribal groups in the Taiwan, Philippines, Borneo, Mentawai Islands, Africa, North America, South America, Mesoamerica, Europe, Japan, Cambodia, New Zealand and Micronesia. Despite some taboos surrounding tattooing, the art continues to be popular in many parts of the world. Some facts: y Tattoos are created by placing coloured inks or pigments under the top layer of skin. y Tattoos are but one form of intentional body modification. y Tattoos can have an infinite number of shapes, from simple line drawings to incredibly intricate designs. y Tattoos are as ubiquitous as humans themselves; they exist in virtually every culture on all continents. y Tattoos have existed almost as long as humans have. y Tattoos can be most any colour. y Tattoos are most often, but not always, created by tattoo artists. y Tattoos are applied to most any area of the human body.

y Tattoos are often symbolic. y The act of tattooing causes the recipient a great deal of pain. y Tattoos bleed and scab and must be properly cared for while they heal. y Tattoo instruments can include metal needles, sharpened ivory or bone, stone, sticks, chisels, hammers, electric tattoo machines, ball point pens and razors.

Tattoo History: Tattoos are a very old form of body art and have been practiced from a very long time in civilized human history. The history of tattoos is very ancient and seems to be of thousands of years old and even before the birth of Christ. The recorded indication of tattoos comes from the ancient Egypt where wall paintings as old as 2000 BC have been suggesting the use of tattoos in the ancient Egyptian society. The etymology of word tattoo provides few very different and interesting answers to the current day practicing of making permanent colored marks on human body or tattooing. The word tattoo can have many origins as words in many different

languages have the same meaning and similar pronunciation. Different civilizations have been recorded to use the word tattoo or at least practicing of coloring their body parts for different reasons have been recorded. Tattooing has been a Eurasian practice at least since Neolithic times. tzi the Iceman, dating from the fourth millennium BCE, was found in the tz valley in the Alps and had approximately 57 carbon tattoos consisting of simple dots and lines on his lower spine, behind his left knee, and on his right ankle. Other mummies bearing tattoos and dating from the end of the second millennium BCE have been discovered at Pazyryk on the Ukok Plateau. Tattooing in Japan is thought to go back to the Paleolithic era, some ten thousand years ago. Various other cultures have had their own tattoo traditions, ranging from rubbing cuts and other wounds with ashes, to hand-pricking the skin to insert dyes, etc. The word tattoo is said to has two major derivations- from the polynesian word ta which means striking something and the tahitian word tatau which means to mark something. The history of tattoo began over 5000 years ago and is as diverse as the people who wear them. Tattoos are created by inserting colored materials beneath the skins surface. The first tattoos probably were created by accident. Someone had a small wound, and rubbed it with a hand that was dirty with soot and ashes from the fire. Once the wound had healed, they saw that a mark stayed permanently. Despite the social sciences' growing fascination with tattooing, and the immense popularity of tattoos themselves, the practice has not left much of a historical record. Definition: A tattoo, or dermal pigmentation, is a mark made by inserting pigment into the skin for decorative or other reasons. Tattoos on humans are a type of decorative body modification, while tattoos on animals are most commonly used for

identification or branding. Tattooing has been practiced worldwide. The Ainu, the indigenous people of Japan, wore facial tattoos, as do some Maori of New Zealand to this day. Tattooing was widespread among Polynesian peoples, and among certain tribal groups in the Philippines, Borneo, Mentawai Islands, Africa, North America, South America, Mesoamerica, Europe, Japan, Cambodia, New Zealand and China. Despite some taboos surrounding tattooing, the art continues to be popular all over the world. Procedure: Some tribal cultures traditionally created tattoos by cutting designs into the skin and rubbing the resulting wound with ink, ashes or other agents; some cultures continue this practice, which may be an adjunct to scarification. Some cultures create tattooed marks by hand-tapping the ink into the skin using sharpened sticks or animal bones or, in modern times, needles. Traditional Japanese tattoos (irezumi) are still "hand-poked," that is, the ink is inserted beneath the skin using non-electrical, hand-made and hand held tools with needles of sharpened bamboo or steel.

The most common method of tattooing in modern times is the electric tattoo machine, which inserts ink into the skin via a group of needles that are soldered onto a bar, which is attached to an oscillating unit. The unit rapidly and repeatedly drives the needles in and out of the skin, usually 80 to 150 times a second. This modern procedure is ordinarily sanitary. The needles are s