tate’s digital strategy: the times they are a-changin’
DESCRIPTION
Presentation given at the Museums Computer Group's Museums on the Web 'Strategically Digital' conferenceTRANSCRIPT
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Tate Online facts• 1.1–1.9 million unique web visitors per month
• 39% international visitors
• All artworks in the collection digitised (c. 68,000)
• UK’s number two arts website
• 750,000 Twitter followers
• 460,000 Facebook likes
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Brochure ➜ Channel ➜ Platform
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Brochure ➜ Channel ➜ PlatformAbout us
Programme listings
Visiting information
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Brochure ➜ Channel ➜ PlatformAbout us
Programme listings
Visiting information
Digitised collection
Learning resources
Children’s games
Research publications
Short-from video
Magazine articles
Email communications
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Brochure ➜ Channel ➜ PlatformAbout us
Programme listings
Visiting information
Digitised collection
Learning resources
Children’s games
Research publications
Short-from video
Magazine articles
Email communications
Blogs
Debates
Community
Participation projects
Social media
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Tate Online Strategy 2010–12
Need for transformation project
Need for audience-centred approach
Outline of areas to be addressed
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Tate Digital Strategy 2013–15
Digital is increasingly a dimension of everything.
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Tate Digital Strategy 2013–15
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Tate Digital Strategy 2013–15
Distributed content authorship
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Tate Digital Strategy 2013–15
Distributed content authorship
New digital initiatives
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Tate Digital Strategy 2013–15
Distributed content authorship
New digital initiatives
Editorial content
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Tate Digital Strategy 2013–15
Distributed content authorship
New digital initiatives
Editorial content
Dialogue and discussion
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Tate Digital Strategy 2013–15
Distributed content authorship
New digital initiatives
Editorial content
Dialogue and discussion
Revenue-generating opportunities
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Tate Digital Strategy 2013–15
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Tate Digital Strategy 2013–15
Organisational change
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Tate Digital Strategy 2013–15
Organisational change
New governance structure
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Tate Digital Strategy 2013–15
Organisational change
New governance structure
Editorial, community and technology management
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Tate Digital Strategy 2013–15
Organisational change
New governance structure
Editorial, community and technology management
Audience research
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How big are these changes going to be for the organisation?
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How big are these changes going to be for the organisation?
Big.
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Thanks
@stacker
tate.org.uk