tatasky-090811103116-phpapp02
TRANSCRIPT
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Presentation on Tata
skyTatas trust
with sky technology
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Introduction
Tata Sky is a DTH satellite television providerin India. It is a joint venture between the Tata
Group, that owns 80% and STAR TV that owns a20% stake. It is using SKY technology importedfrom British country. Tata Sky SatelliteTelevision offers interactive TV with the plentyof selection options of entertainment. Tata Sky Television offers interactive TV with the plenty
of selection options of entertainment. It offersaround 150 TV channels with much clarity.
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ABOUT TATA
The TATA Group is one of Indias largest and mostrespected business conglomerates. It comprisesdiversified businesses in sectors such as materials,engineering, services, energy, informationsystems & communications, consumer products
and chemicals.
The Group and its enterprises have been steadfastand distinctive in their adherence to businessethics and their commitment to corporate socialresponsibility. This is a legacy that has earned the
Group the trust of many millions of stakeholders inmeasure few business houses anywhere in the
world can match.
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ABOUT STAR TV
STAR is a leading media andentertainment company in Asia. STARsparent company, News Corporation,owns an International group of DTHbusinesses that include BSkyB in UK,Sky Italia in Italy and Foxtel in
Australia.
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VISI0N
Tata Sky aims to revolutionize Indian entertainment
by offering superior DVD quality picture and CDquality sound. Tata Sky envisions:
q Connecting every television homeq Empowering every television viewerq Revolutionizing home entertainment
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MISSION STATEMENT OF THE TATA SKY
Tata Sky is set to revolutionize television viewing inIndia through its superior digital quality picture andsound.
The service aims to empower the Indianviewer with Choice, Control and Convenience
through its wide array of programming choices andinteractive features.
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Corporate strategy"Our strategy is to capture the market by offeringsuperior value,"Human resource strategyTo provide best return on their efforts. And give bestopportunity to learn innovation in their works.
Marketing strategy"We are targeting 8 million subscribers by 2011. Wecrossed 1.5 million subscriber bases on Tuesday,"
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Partners of TATA SKY
Tata Sky has partnered with the global leaders inthe space of digital technology to bring a state-of-the-art satellite television service to India.
Satellite: Tata Sky has leased all 12 Ku-Bandtransponders on ISROs Indian satellite, INSAT 4A.
Business Support Software : NDS Siebel Kenan SAP
Systems Integration:Tata Consultancy Services (TCS)
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My findings
q Tata is one of the largest company of the world, then there is no needto creation of brand name in the market so it has merge up with thestar plus & 24*7 guru, other companies to give it best technology aswe all aware about that the TATA GROUP of industries is not wellknown for its technology.
q It is nice step taken by TATA to provide direct- to home televisionservices to the INDIAN viewer that is quite beneficial to them and theycan see near about 150 television channels across the nation.q As technology adopted by TATA SKY is most efficient and new to theINDIAN market as other D-T-H provider is not using.
q But one loop point is there is it is very difficult to operate the TATASKY, there is very complex process to change the different channels.
q As TATA SKY is providing best technology they also should simplicity
in maintaining so that even uneducated can handle it.
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CONCLUSION
As to get success any one has
to start with the root of things.And TATA sky has done this
fact true in the televisionsector.
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Mo.No. :- 94279-13540
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