tata
DESCRIPTION
TRANSCRIPT
UNDER THE GUIDANCE OF: KSHAMATA MAM
STRATEGIC MANAGEMENT
GROUP MEMBERS
SANJEEV CHOUDHARY (14)SHRIRAJ BHIDE (13)HARDHIK GANDHI (47)AAKASH LADDA (02)REEMA SINGH (23)PALLAVI KADU (33)
TATA GROUP
INTRODUCTION
MULTINATIONAL CONGLOMERATESEVERAL PRIMARY BUSINESS SECTORS11TH MOST REPUTABLE COMPANY IN THE
WORLD-BY REPUTATION INSTITUTEFIFTH LARGEST STEEL COMPANY IN THE
WORLDFIFTH GENERATION OF FAMILY
STEWARDSHIP
OVER VIEW
JAMSETJI TATA DORAB JI TATASIR RATAN
TATA
JRD TATANAVAL TATA
PIONEERS
Deep rooted history
FOUNDATION
1868-1931
CONSOLIDATION
1932-89
EXPANSION1990 onwards
FOUNDATIONThe seeds of what would mature and
become today's Tata group were laid long years before India became independent.
CONSOLIDATIONThe Tata group ventured into new areas and built on the foundations, in spite of the restraints imposed by a controlled
economy
EXPANSION
The liberalization of the Indian economy unleashed a period of remarkable growth
for the Tata group, in India and worldwide.
Tata ventured in to mergers and acquisitions in the late 1990s.
TATA GROUP OF COMPANIES
ENGINEERING•AUTOMOTIVE•ENGINEERING SERVICES•ENGINEERING PRODUCTS
MATERIALS •COMPOSITES•METALS
ENERGY •POWER•OIL GAS
TATA GROUP OF COMPANIES
CHEMICALS
• TATA CHEMICALS• TATA PIGMENTS• RALLIS INDIA
SERVICES
• HOTELS AND REALITY• FINANCIAL SERVICES• OTHER SERVICES
CONSUMER PRODUCTS
• INFINIT RETAIL• TATA TEA• TATA CERAMICS• TATA MCGRAW HILL
PUBLISHING COMPANY• TATA INDUSTRIES• TRENT
Values
STRATEGIES THAT SUCCEDD
A SPACE OF ITS OWNHOME ADVANTAGEA WORLD TO WININTEGRATION WITH TECS (TATA
ECONOMIC CONSULTANCY SERVICES)
CURRENT STRATEGIES
DIVERSIFICATIONINORGANIC GROWTHBACKWARD INTEGRATIONMARKET EXPLORATIONBLUE OCEAN STRATEGYGLOBALIZATION STRATEGY
INTERNAL ENVIRONMENTSWOT ANALYSIS
• EXPERIENCE• BUSINESS
MODEL• RESOURCES
AND CAPABILITY
• CULTURE
• VALUE CHAIN
• DISTIBUTION • MACRO
ENVIRONMENT
• FREE MARKET• LOW BARRIERS• GLOBALISATION
OF ECONOMY
• EXPORTS • NEW
PRODUCT• NEW
MARKETS• ACQUSTION
AND MERGERS
STRENGTH
WEEKNESS
THREATOPPORT
U-NITIES
EXTERNAL ENVIRONMENTPEST ANALYSIS
POLITICALECONOMIC
AL
SOCIALTECNOLOGI
CAL
PORTER’S-5 FORCE MODEL
TATA’S FUTURE GOALS AND OBJECTIVES
o Result of Strong Business EthicsTata as “one”A desired to be “loved”o “Tata offers its resources as much as possible in
order to maintain and improve a clean environment, and in order to improve life in regions where it is settled” -Tata steel, annual report 2005
o Pro Community Business Practices o Increase in Research and development spendingo Cutting edge technologyo Expansion in new market
IMPACT OF CAG ON TATA
The Comptroller and Auditor General (CAG)
Loss of Rs 1.86 lakh crore due to lack of bidding.
Tata Power declined by 3.71 percent.
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