tata steel culture
TRANSCRIPT
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Leveraging Organization Culture
to achieve
Outstanding Results
Tata Steel
Alok Krishna
Chief (TQM, BPE and CQA)
1
Dec 19, 2014
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Content
Industry Evolution & TSLs Competitive Edge
TQM: Key Enabler in Building Organizational Culture
Effects of Culture Building and Challenges Ahead
1
2
3
2
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Content
Industry Evolution & TSLs Competitive Edge
TQM: Key Enabler in Building Organizational Culture
Effects of Culture Building and Challenges Ahead
1
2
3
3
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Iron Making Steel MakingRolling & further
processingRaw Material Mining
7 Types of RM 1 Hot Metal 291 Steel grades 955 Distinct Products
Customers
Ra
w
Materials
Heterogeneity Homogenization Customization
Slide 3/13
1. Tata Steel Value Chain
Enhanced complexity due to geographical spread and diverse downstream
processes
Systems & Process Approach and Responsiveness
Tata Steel way to stay ahead of competition.
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Every morning in Africa, a gazelle wakes up knowing it must run faster
than the fastest lion or be killed.
Every morning a lion wakes up knowing it must outrun the slowestgazelle or starve to death.
It doesnt matter if you are a lion or a gazelle, when the sun comes up,
you better be running!
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1. Evolution of Steel Industry & TSLs response:1901 & beyond
2011 onwards
1992 - 2001
Technology upgrade
Cost Focus (TOP)
Start of Customer
Orientation
TBEMfor measuring
business effectiveness
2001 - 2005
Moving to Brands
Technological
collaboration
Supply chain
strengthening
2005 - 2010
Focus on Auto &
& Const. segments
Realizing value of
Brands
CSTsstrongercustomer relationship
Focused improveme
nt
through TQM
approach
Build Decisive
Competitive edgethru new product &
service offerings
Define new market
segments & create
value propositions
ECVM
Knowledge based
relationship withkey customersEVI,
VAVE, VIUs
1901 - 1992
Production based
on allocation
Initiation of
Quality Systems
Transactional
Control era
Collaborative
Working
Strategic
Partner
Learning
Organization
Closed
Economy
Start of
Liberalization
Value for
Services
Emerging India
Story
Emerging new
economies
Industry
Evolution
Trigger for
Competitive Edge
Tata Steels
Response
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1. Stakeholder Value Creation through this Journey
Whistle
Blower PolicyPolytechnic
at JSR
Period
SSWL
Building Customer Partnerships
Branding Steel
People, Community
Civil Society Awardfor
CSR from UNAIDS2006
2000 2004 20111995
Only co. from Asia
among 12 founder
members
Centre for
Excellence
MD OnlineInfrastructure
to promote
sports
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1. Implementation of Values across the Organization
at the Core of this Journey
Our Values areIntegrity, Understanding, Excellence, Unity, Responsibility
All employees have committed themselves to the Tata Code of Conduct (TCoC).
Impetus is given to ethical behavior and prevention of sexual harassment at
workplace through deployment of policies such as Whistle Blower Protection
Policy and Prevention of Sexual Harassment at Workplace Policy.
MD addresses all employeesthrough videoconferencing & teleconferencing
every monthto communicate leadership direction as well as provide opportunityto shop floor employees to share there concern, suggestion etc.
Embedding TQMin our DNAdoing things the right way!
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Building a strong org anizat ion cultu re has been the fund amental dif ferent iator at
Tata Steel!
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Content
Industry Evolution & TSLs Competitive Edge
TQM: Key Enabler in Building Organizational Culture
Effects of Culture Building and Challenges Ahead
1
2
3
9
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Improvement -an Initiative
Improvement
a Continual Journey
Improvement -a Culture
QIP
QC Benchmarking
TPM
KM
Value
Engg.6
EVA
+
ASPIRE T3
(TQM,TOC,
Technology)
KVHSCQA
Suggestion
Management
2. Improvement Orientation: From Initiatives to Building aCulture
Small
GroupActivities
ISO
9001
1901 1991 2005 2012 &
beyond
AQUIP
1996Mid 90s
TOP
TOC
JN Tata TQA TBEM Deming
TQM
QIP: Quality Improvement Projects, QC: Quality Circles, AQUIP: Annual Quality Improvement Plans
TPM: Total Productive Maintenance, KM: Knowledge Management, TOP: Total Operative PerformanceTOC: Theory of Constraint, TQM: Total Quality Management, CQA: Corporate Quality Assurance,
KVHS: Kar Vijay Har Shikhar Slide 5/13Business Excellence & Assessment Approach
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Organizational
Culture
Clear
Milestones(Tasks &
Timelines)
Repeatability
of Process
Discipline
Improvement
Orientation
2. Key Tenets of Organizational Culture
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Enablesexecutives make
choiceson whatorganization will doand
what it will not do
Drawsbroad outline on
where resourceswill get
allocated
Pullsthe entire
organization together
around a single game plan
for execution
2. TQM Vehicles for Alignment and Integration
Policy Management Daily Management SGA and MASS+
Enables role clarity of
supervisors and managersto provide products and
services as designed.
Bringsfocus on activities
to maintain processes
Helps manage variability
to enhance productivity &
reduce waste
Promotesemployeeinvolvement in continual
improvements.
Fosters transparent
learning and sharing
through team based
activities
Promotes collaboration to
address pain areas from
shop floors
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Excellenc
e
Time
Repeatability of process (Standardization)
Task & Timeline
Focused Initiatives for step change..
Theory of Constraints for Supply
Chain Excellence
Close cross functional collaboration
through KVHS
..
Daily Management
Policy Management
Total Employee Involvement
RVM
SGA, MASS+
Capability Building Education & Training
2. Driving Business Excellence - A Structured Approach
Shop Floor initiatives Across organizationSenior & Middle Management
PDCA approach to continual
improvements
Diversity of mind-set to
accelerate breakthroughs
and improvements
Slide 6/13
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On Job Training (OJT) Knowledge Manthan
Window on the World Short term project
Involvement of trainees e - learning Knowledge Management
Web based learning
Blended learning
Outbound adventure
programs
2. Spiralling People Vitality through Learning and Sharing
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Multiple Learning Channels:
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Content
Industry Evolution & TSLs Competitive Edge
TQM: Key Enabler in Building Organizational Culture
Effects of Culture Building and Challenges Ahead
1
2
3
15
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3. Recognitions that mean the World to us ..1/2
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Tata Steel - Indias
Best Performing Integrated Steel Plant,awarded the Prime Ministers Trophy -
8 times
Tata Steel acknowledged as Best
Managed Board in India, 2013
Tata Steel awarded the BML Munjal Award
for Excellence in Business through
Learning and Development, 2014
Tata Steel awarded the
Excellence and Health
certificateby Worldsteel
Tata Steel bags the 2013
CII-ITC Sustainability Award
Tata Steel wins the
Deming Grand Prize in 2012
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3. However, TQM is a Marathon and not a Sprint
Challenges Ahead
1. Taking TQM to the Grass Root level: managementunion participationfor alarger organizational cause and for nation building.
2. Building Efficient Change Management Process
3. LeveragingBig Data in the implementation of TQM
4. Encouraging Technological Development and enhanced Customer
Centricity through use of TQM.
5. Deployment of TQM to raise the Quality of Lifeof people in the areas we
operate in.
it is a journey which begins but never ends
a journey in pursuit of excellence!
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Everything remaining same,
the team with the better culture will win
18PMs Trophy
Tata Steel among
Worlds Most Ethicalcompanies
by Ethisphere Institute