MARKET STRATEGY MARKET STRATEGY ONON

TATA NANO 2012TATA NANO 2012

CHAPTER 1:-CHAPTER 1:-

OBJECTIVEOBJECTIVE

OBJECTIVEOBJECTIVE

The main objective of making market The main objective of making market strategy is to increase the tata’s strategy is to increase the tata’s contribution in passenger car by increase contribution in passenger car by increase sale by introducing new and cheap model sale by introducing new and cheap model in market at right time.so that they can in market at right time.so that they can compiet maruti and others competitor.compiet maruti and others competitor.

Before going to market strategy I Before going to market strategy I thing we need to know about our thing we need to know about our competitor and their share in the competitor and their share in the

market.market.

Before making the market strategy I think there Before making the market strategy I think there will be a need of little bet highlighted features of will be a need of little bet highlighted features of both the company maruti and tata nanoboth the company maruti and tata nano

CHAPTER 2:-CHAPTER 2:-

overviewoverview

Overview Of Tata NanoOverview Of Tata Nano

OVERVIEWSOVERVIEWS

It was first presented at the 9th annual Auto It was first presented at the 9th annual Auto Expo on 10 January 2008, at Pragati Maidan in Expo on 10 January 2008, at Pragati Maidan in

New Delhi. Nano is 8 percent smaller in New Delhi. Nano is 8 percent smaller in exterior size and but believe or not it has 23 exterior size and but believe or not it has 23

percent larger interior space in comparison to percent larger interior space in comparison to Maruti 800. it is one of the cheapest car ever.Maruti 800. it is one of the cheapest car ever.

OVERVIEW OF OVERVIEW OF MARUTI 800MARUTI 800

overviewoverview

Maruti is the most reputed brands for Maruti is the most reputed brands for manufacturing cars in India. Maruti Suzuki manufacturing cars in India. Maruti Suzuki

launched its first car Maruti 800 in India. This car launched its first car Maruti 800 in India. This car was introduced in the year 1984. Maruti 800 is a was introduced in the year 1984. Maruti 800 is a

small, comfortable and economical car in the small, comfortable and economical car in the market. This is an ideal choice for all middle-market. This is an ideal choice for all middle-

class families. class families.

I think overviews of both the company cars are I think overviews of both the company cars are not sufficient for accurate conculsion and proper not sufficient for accurate conculsion and proper market strategy.there will be need of comparisonmarket strategy.there will be need of comparison

between both the company cars.between both the company cars.

CHAPTER 3:-CHAPTER 3:-

COMPARISONCOMPARISON

““COMPARISON”COMPARISON”

MARUTI SUZUKI 800MARUTI SUZUKI 800

VSVS

TATA NANOTATA NANO

PRICEPRICE

Tata Nano is available for 1.25 lakh – 1.92 Tata Nano is available for 1.25 lakh – 1.92 lakh (Ex showroom New Delhi). lakh (Ex showroom New Delhi).

vsvs

Also, Maruti 800′s price is 1.95 lakh-Also, Maruti 800′s price is 1.95 lakh-2.75lakh (ex showroom New Delhi).2.75lakh (ex showroom New Delhi).

SIZESIZE

The Nano is 3100 mm in length, 8 per cent The Nano is 3100 mm in length, 8 per cent shorter than the Maruti 800, but the breadth and shorter than the Maruti 800, but the breadth and height of the car tell a different story. The Nano height of the car tell a different story. The Nano at 1500 mm is 4 per cent wider than the 800 at 1500 mm is 4 per cent wider than the 800 and, at 1600 mm, is 14 per cent taller. and, at 1600 mm, is 14 per cent taller.

The also claim the car is 21per cent bigger than The also claim the car is 21per cent bigger than an 800 when it comes to inside space.an 800 when it comes to inside space.

POWERPOWER

The Maruti runs on a 3-cylinder 796 cc engine, The Maruti runs on a 3-cylinder 796 cc engine, bigger and possibly smoother than the 623 cc 2- bigger and possibly smoother than the 623 cc 2- cylinder of the Nano. cylinder of the Nano.

The maruti 800 outs 37 BHP(Boiler horse The maruti 800 outs 37 BHP(Boiler horse power), while the Nano outs 33 BHP, at 11per power), while the Nano outs 33 BHP, at 11per cent less power.cent less power.

TOP SPEEDTOP SPEED

Although the Nano’s top speed(105kph) is Although the Nano’s top speed(105kph) is likely to be lower than the Maruti 800’s, likely to be lower than the Maruti 800’s, which can hit 120 kph, when pushed.which can hit 120 kph, when pushed.

FeaturesFeatures

Tata Nano has got more space and Tata Nano has got more space and enough legroom that even a 6 footer finds enough legroom that even a 6 footer finds it comfortable inside rather than in Maruti it comfortable inside rather than in Maruti 800 which has less space.800 which has less space.

FUEL EFFICIENCYFUEL EFFICIENCY

The Nano will give 25 km/l which is about The Nano will give 25 km/l which is about Higher the Maruti 800 while Maruti 800 Higher the Maruti 800 while Maruti 800 offers 15 to 18 Kmpl. offers 15 to 18 Kmpl.

COMPARISIONCOMPARISION

NanoNano

Fuel efficent(25km/l)Fuel efficent(25km/l)

Price lowPrice low

623cc623cc

Mordern featuresMordern features

New in Market (3 year)New in Market (3 year)

MarutiMaruti

Fuel inefficent(16.5km/l)Fuel inefficent(16.5km/l)

Price highPrice high

800cc800cc

Old featuresOld features

Old cars(2 decades)Old cars(2 decades)

After comparison we know about not only After comparison we know about not only

our weakness,strengh but also know the our weakness,strengh but also know the competiter strengh and weakness. competiter strengh and weakness.

So know there is time to effective market So know there is time to effective market strategy to compiet our competiter.strategy to compiet our competiter.

But …. But…… But…………. But …. But…… But………….

Before going to market strategy there is one question Before going to market strategy there is one question for all of you for all of you

ARE YOU READY…………. ARE YOU READY………….

What is the need of market strategy?What is the need of market strategy?

This is not only to compiet their competitor This is not only to compiet their competitor but also to increase sale,profit,market but also to increase sale,profit,market value of the company and along with that value of the company and along with that

satisfied consumer demand according to satisfied consumer demand according to there needs.there needs.

CHAPTER 4:-CHAPTER 4:-

MARKET STRATEGYMARKET STRATEGY

1).The need to convert there engine 626cc 1).The need to convert there engine 626cc to 800cc to compiet the maruti 800 to 800cc to compiet the maruti 800

2).The nano must come in diesel varient 2).The nano must come in diesel varient becouse of increase in petrol prices and becouse of increase in petrol prices and huge gap between petrol and diesel priceshuge gap between petrol and diesel prices

3).The nano must come in CNG(campresed 3).The nano must come in CNG(campresed natural gas) due to increase in petrol and diesel natural gas) due to increase in petrol and diesel prices.or due to remove of all the subsidies on prices.or due to remove of all the subsidies on diesel till 2013 that will increase diesel prices diesel till 2013 that will increase diesel prices

4).The should increase there milage 25km/l 4).The should increase there milage 25km/l to 40 km/l(diesel) so that they can easy to 40 km/l(diesel) so that they can easy compiet their competiter.compiet their competiter.

5).All the variants of Tata Nano 2012 come 5).All the variants of Tata Nano 2012 come with an unmatched warranty of 4 years or with an unmatched warranty of 4 years or 60,000 kms, whichever is earlier.which is 60,000 kms, whichever is earlier.which is not yet earliernot yet earlier

6).They must be an more and more 6).They must be an more and more attractive shade so that easily satisfied all attractive shade so that easily satisfied all type of market segmentationtype of market segmentation

7).Tata Nano 2012 is available across 676 7).Tata Nano 2012 is available across 676 outlets. Customers can buy the Tata outlets. Customers can buy the Tata Nano 2012 at an extremely low down-Nano 2012 at an extremely low down-payment, starting from Rs. 15,000, and payment, starting from Rs. 15,000, and high tenure financing (up to 60 months).high tenure financing (up to 60 months).

8).Last but not the least after sale services 8).Last but not the least after sale services

where all the competitor of maruti suzuki has not where all the competitor of maruti suzuki has not proper and huge number of service center.this is proper and huge number of service center.this is also the cause of low contributionalso the cause of low contribution

So to compiet the maruti and other, tata must be a So to compiet the maruti and other, tata must be a range of service center to satisfied the range of service center to satisfied the consumer. consumer.

Chapter 5:-Chapter 5:-

Snapshot of tata nano 2012Snapshot of tata nano 2012

Tata Nano 2012Tata Nano 2012

624 cc624 cc

25km/l25km/l

petrolpetrol

Nano CNGNano CNG

624cc624cc

PetrolPetrol

25km/l25km/l

Fuel Tank:Fuel Tank: 15.0015.00

Nano 2012 Diesel Nano 2012 Diesel

700cc, DiCOR700cc, DiCOR

DieselDiesel

25km/l25km/l

Here we gose ,last but not the leastHere we gose ,last but not the least

NANO 800CC IN PETROLNANO 800CC IN PETROL

FEATUREFEATURE

1.1. Tata Motors is working hard to soon Tata Motors is working hard to soon launch a new 800cc Nano at the mid of launch a new 800cc Nano at the mid of 2013.2013.

2.2. .It is being said that the more powerful .It is being said that the more powerful Nano will retail at about Rs.2.4 lakhs (ex-Nano will retail at about Rs.2.4 lakhs (ex-showroom New Delhi)showroom New Delhi)

3.3. mileage figure of 40 kilometers per liter!! mileage figure of 40 kilometers per liter!!

Thank youThank you