Indian Automobile Industry

Tata Motors v/s Maruti Suzuki

Tata Motors• Company Profile

– India’s largest automobile company.• In top 3 for Passenger

Segment Cars.– Established in 1945.– Over 55,000 Employees.– Turnover of Rs. 1,65,654

cr. in 2011-2012.

Maruti Suzuki• Company Profile

– Maruti Suzuki India Limited (MSIL).• Suzuki Motor Co, Japan.

– 1st largest company in producing and selling passenger cars.

– Established in 1981.– Over 9,000 Employees.– Turnover of Rs. 37,522 cr.

In 2010-2011.

Tata Nano v/s Maruti 800

Tata Nano– A car that can be owned

by family with monthly income of Rs. 2,500 - 1,00,000.

– 3 Key Requirements.• Cost• Regulatory Requirements.• Acceptable Performance

Standards.– Launched in 3 Variants of

Petrol

Maruti 800– Maruti Suzuki’s 1st car in

India.– Best selling car upto

2004.– Over 2.5 millions Maruti

800 sold from 1984.– Launched only 1

variation in 1984.• 2 Variations in Petrol &

LPG.

SWOT Analysis

Tata Nano• Strength

– Cheap price– High fuel efficiency,– Looks,– Eco-friendly.– Low maintenance.

• Weakness– Low engine capacity,– Less boot space,– Not fit for hilly regions,– Fiber body.

Maruti 800• Strength

– Ruling market over 25 years.

– Good fuel efficiency.– Eco friendly & Low

maintenance.• Weakness

– Outdated shape.– Low suspension.– Cheap Interiors.

SWOT Analysis

Tata Nano• Opportunities

– Bikers can be motivated.– Can replace Auto-Rickshaw.– Employment opportunities in

India.– Diesel & Electric variants.

• Threats– Other competitors like Maruti

800, Maruti Suzuki Alto, Hyundai Eon, Reva, etc.

– Government regulations and increasing fuel prices.

– Bad impression due to late in market.

Maruti 800• Opportunities

– Fast growing automobile market.

– Increasing purchasing power parity.

– LPG & CNG variants.• Threats

– Intense competition.– Government regulations and

increasing fuel prices.– Improvement in public

transport.

Marketing Strategy

Tata Nano• 4 Year or 60,000 kilometers

warranty.• Finance options up to 90% at

easy rates.• Upcoming diesel variants.• Special Edition Tata Nano

– Body Graphics.– Music System.– Alloy Wheels.– Glove Box.

• Tagline: Khushiyo ki Chaabi.

Maruti 800• 2 Year Or 40,000 kilometers

warranty.• Extended Warranty at cheap

rate.• LPG & CNG Variants• Tagline : Kitna Deti hai ?

Specifications – Price & Engine

Features Tata Nano Maruti 800

Ex-showroom Price (Mumbai)

(Rs.)1,56,057 – 2,15,608 2,24,110 – 2,46,684

Onroad Price (Mumbai) (Rs.) 1,79,670 – 2,46,566 2,54,761 - 2,80,003

Variants 3 2

Engine Type/Model 624 cc, 2 cylinder Water cooled SOHC

(1C2V)

Displacement (cc) 624 796

Fuel Type Petrol Petrol

Transmission & Gear Manual, 4 Manual, 4

Specifications – Dimensions & Weights

Features Tata Nano Maruti 800

Overall Length (mm) 3099 3335

Overall Width (mm) 1495 1440

Overall Height (mm) 1652 1405

Wheel Base (mm) 2230 2175

Ground Clearance (mm) 180 170

Gross Vehicle Weight (kg) 900 1000

Kerb Weight (kg) 600 650

Specifications – Fuel Economy & Capacities

Features Tata Nano Maruti 800

Mileage Highway (km/liter) 27.9 18.7

Mileage City (km/liter) 20.3 13.1

Mileage Overall (km/liter) 20.6 14.22

   

Seating Capacity (person) 4 4

Fuel Tank Capacity (liter) 15 28

No of Doors 4 5

Specifications – Luxurious Features

Features Tata Nano Maruti 800

Air Conditioner  Available Available

Power Windows   Available Not Available

Power Steering Not Available Not Available

Anti-Lock Braking System

Not Available Not Available

Air-Bags (Driver | Passenger)

Not Available Not Available

Leather Seats Not Available Not Available

CD Player Not Available Not Available

Conclusion

• It can be concluded that “Maruti 800” tops speed as it is best for city ride and easy to maintain at traffic...

• But for early adapters who believes in “Tata Product” and new model of car i.e. cheap in price with fashionable looks, then they must go for “Tata Nano”…