tata motors 2010 ppt by karthik
TRANSCRIPT
Tata Motors Limited
PRESENTED BY :Y.KARTHEEKGUPTHA
SUDHANSHU RATHORE
INTRODUCTION :
Company Profile
• Headquarters - Mumbai.
• TML is currently headed by Ratan N Tata.
• Tata Motors manufactures HCV, LCV,
Passenger cars, MUV and Military Vehicles.
• Global operations - UK, South Korea, Thailand and Spain.
• TML - world's fourth largest truck manufacturer. world’s
second largest bus manufacturer.
• The company have 24,000 + employees
HISTORY
• Tata Motors Limited is a part of Tata Group.
• Founder - Jamshedji Tata (TELCO).
• The company was established in 1945 as a locomotive manufacturing
unit.
• It tied-up with Daimler-Benz and entered Commercial vehicle segment
in 1954.
• In 1992, it entered Small vehicle segment• Tata Motors decided to pursue joint ventures.
– Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993.
VISION :
“Best in the manner in which we operate, we deliver, and
our value system and ethics.”
Commercial Vehicles
Passenger Vehicles
Military Vehicles
product profile
Passenger Cars & Utility vehicles
Tata Sumo/Spaci
o
Tata Safa
ri
Tata Indica
Tata Indigo
Tata Winger
Tata Magic
Tata Nan
o
Tata Xenon XT
Tata Xover
(2009)
Tata Manza (200
9
COMMERCIAL VEHICLES
» Tata Ace» Tata Starbus» Tata Globus» Tata Marcopolo Bus» Tata Novus» Tata 407 EX17th September, 2010Tata Motors Cng-electric Hybrid Bus, India’s First, On Delhi Roads
Military Vehicles
• Specialization in Military Defense Transport Solution• Introducing new trucks for military defense
purpose• Large Investments in R & D ,to meet international
standards
Some of them are listed below :
• Tata LSV• Tata 2 Stretcher Ambulance• Tata 407 Troop Carrier• Tata LPTA 713 TC• Tata LPT 709 E• Tata SD 1015 TC• Tata LPTA 1615 TC• Tata LPTA 1621 TC• Tata LPTA 1615 TC• Tata Winger Passenger Mini Bus
Concept products :• 2000 Aria Roadster• 2001 Aria Coupe• 2002 Tata Indiva• 2004 Tata Indigo advent• 2005 Tata Xover• 2006 Tata Cliffrider• 2007 Tata Elegante • 2009 Tata Prima
Branches in INDIA
Northern Region
•New Delhi•Chandigarh•Jaipur•Lucknow
Eastern Region
•Kolkata•Orissa•Patna
Western Region
•Mumbai•Pune•Nagpur•Indore•Ahmedabad•Raipur
Southern Region
•Bangalore•Hyderabad•Cochin•Chennai•Madurai•Salem•Coimbatore
PM TelangManaging Director (India Operations)Tata Motors
Branches
UK
South Korea
Russia
Europe
Africa
the Middle East
South East Asia
South Asia
South America.
In world
RT WasanHead, Commercial Vehicles DivisionTata Motors International Business
ORGANISATIONAL STRUCTURE
BOARD OF DIRECTORS :
Chairman
Ratan NAVAL TataRavi Kant (Vice-Chairman)Directors:
J J Irani
R Gopalakrishnan
N N Wadia
S M Palia
R A Mashelkar
S Bhargava
N Munjee
V K Jairath
Ranendra Sen
Carl-Peter Forster(Chief Executive Officer & Managing Director)
P M Telang(Managing Director- India Operations)
TATA MOTORS IN STOCK
• Tata Motors Limited BOM 1,083.70 • Tata Motors Limited (ADR) NYSE 24.53 • TATA MOTORS LIMITED NSE 1,083.70 • Tata Motors DVR 'A' Ord NSE 773.00
Tata Motors Inc. in NYSE
• Tata Motors was first listed on the NYSE in 2004.
• It created wealth of Rs. 320bn during 2001-2006.
• IT stands among top 10 wealth creators in India.
• It has its manufacturing bases in Jamshedpur, Lucknow and
Pune.
• Tata Motors has recently had a couple of important mergers
and acquisitions like with Daewoo in South Korea, Hispanso
and a JV with Fiat.
Type Public :• (NYSE: TTM)
Tata Motors DVR 'A' Ord (Public, NSE:TATAMTRDVR)
TATA MOTORS LIMITED (Public, NSE:TATAMOTORS)
TATA MOTORS IN BSE
Joint Ventures & Acquisitions
• In 2004, the acquisition of Daewoo Commercial Vehicle of South
Korea.
• In 2005, Hispano Carrocera – Spanish bus manufacturing company.
• In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-
based global leader in bus body building.
• In 2007, TML also formed a joint venture with Fiat.
• In 2008, the acquisition of British Jaguar Land Rover (JLR) business.
Subsidiary companies formed/acquired:• Tata Hispano Motors Carrocera S.A., (Hispano)
became a subsidiary consequent upon the Company exercising its put option and increasing its stake from 21% to 100%.
• JaguarLandRover Limited, the Company’s subsidiary formed the following subsidiaries, viz. Jaguar Land Rover Brazil (LLC), Limited Liability Company "Jaguar Land Rover" (Russia), Land Rover Parts Limited and Land Rover Parts US LLC.
Fiat India Automobiles Limited
A 50:50 joint venture company between Tata Motors Limited and Fiat Company located
It is located at Ranjangaon, Maharashtra is engaged in the manufacture of Tata and Fiat branded products as well as engines and transmissions for use by both the partners
MARKET STRATEGIES
• Products, branding and advitisements (from 0 to 100 %)• Pricing strategies (determining low price in market)• Place (selling at right place)• Maintenance and support (good maintenance services)
SOME MARKET FIGURESMarket shares till 1998
Maruti57%Santro
22%
Matiz15%
Uno6% Maruti
Santro
Matiz
Uno
Market shares after Indica launch, Dec. '99
Maruti36%
Santro27%
Matiz12%
Uno7%
Indica18%
Maruti
Santro
Matiz
Uno
Indica
SOME FINANCE FIGURES
• Jaguar/Land Rover whole sale sales in 2009-10 grew to almost 194,000 units. Both brands improved
• Their performance impressively mainly due to the very positive customer response to its newly launched luxury sedans and the fact that the Company has succeeded in achieving a significance reduction in cost with improved operational efficiencies.
Contd……
• Tata Motors posted record consolidated net revenues and profits of Rs. 92,519 crores ($19,376 million) and Rs. 2,571 crores ($538 million) respectively during the financial year(2009-10).
• The Company’sdomestic sales in India for cars and commercial vehicles was 633,862 units – a growth of 34.1%.
• Passenger vehicle sales alone increased by 25.3% to 260,020 units.
COMPARISION OF 5 YR’S PROFIT
36
Competitors
Commercial Vehicles
Passenger Vehicle
• Ashok Leyland
• Volvo Motors
• Swaraz Mazda
• Mahindra Motors
• Maruti Suzuki
• Honda Motors
• Hyundai Motors
SOCIAL RESPONSIBILITY
• EMPLOYABILITY• Technical & Vocational training (2935)
• EDUCATION• Infrastructures & scholarshipfor
schools(25,000)
• HEALTH• Safe drinking water• Curative health service• Low cost toilet build
• ENVIRONMENT• Plantations(263517)• Natural dissaster fundings.• Smokeless chullahs installed(200)
MILESTONES :
• Indica - India’s first fully indigenous passenger car
• Tata Motors acquires Daewoo
Commercial Vehicle Company in
2004.
• Tata Motors gets listed on the
NYSE in 2004.
• Acquisition of Jaguar and Land
Rover in 2008.
• Tata Motors launches ‘Nano’ -
The People's Car in 2009.
AWARDS :
• Land Rover double header at the Auto Express 2010 new car awards
• Golden Peacock Award for Occupational Health & Safety for the year 2010
• CVBU Pune receives Excellent Energy Efficient Unit award
• CVBU Pune declared winner of the MPCB Vasundhara Awards 2010
AWARDS FOR NANO
• Tata Nano has won includes Compact Car of the Year
• Entry-level Mini Car of the Year, • Indian Automotive Design of the Year,• The Most Value for Money• Car of the Year • Small Car of theYear• Micro Car of the Year
Forbes Rankings
Alcoa - 630th on the Forbes Global
2000 in 2010
Alcoa - 697th on the Forbes Global
2000 in 2009
Alcoa - 211st on the Forbes Global
2000 in 2008
Alcoa - 211st on the Forbes Global
2000 in 2007
Alcoa - 212nd on the Forbes Global
2000 in 2006
41
Strengths
Weakness
Opportunities Threats
Market leader in Automobile Industry.
Aggressively acquiring foreign brands to increase its global presence.
Produce low price car with low fuel consumption.
Return on Investment on TATA motors shares in low.
Has not got a foothold in the luxury car
segment in its domestic market.
Advantage of their low cost car by entering into third world countries where peoplehave low purchasing power.
Shouldfocusin developing luxury cars.
Joint ventures in other countries allow TATA motors to easily enter into new market.
Have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage
Major challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing.
Low safety standards can impact the sales.
Tata Motors Limited44