Prelims

1. 500 millionth NOKIA phone produced at Chennai factory was released by which celeb? SRK

2. A man named Chandramogan from Sivakasi, founded a brand with a common household name (agro product)Arun Ice cream

3. River Noyyal runs through which industrial town, bearing the brunt of much of its output? Tirupur

4. Whose advert?

DIESEL5. What word takes its origins from the fact that people used to take the same “path/route” to

conduct business from one place to another? TRADE

6. Warren Buffet when asked whom he’s like to be reborn as, he replied “As ________’s boyfriend”.Sophia Loren

7. What was acquired recently from Yahoo! By two men named Chad Hurley and Steve Chen? del.icio.us

8. Due to local sentiment, which airline major operates with the name of AIR NIGERIA in the African country?Virgin

9. Country with a “Game Rating Board” to classify games as suitable for its citizens?South Korea

10. 4Cs of a diamond -> Color, clarity, Cut and _______?Carat

11. 1887 company, headquartered in New Jersey with a granite plating at entrance that has a 303 “credo” engraved on it for employees to memorise its policies.Johnson & Johnson

12. Ad campaign. Whose?

13. A small entry into the market in 1997, calling itself Empire Finance” started by Parminder Singh, how do we know it today?Religare

14. Journal founded by Thomas Wakely in 1823 name meant both as “Arched door for light to enter” and “a surgical instrument”.Lancet

15. A swadeshi bank founded by Annamalai and Ramaswami Chettiar in 1907. This was in response to the financial crash faced by two leading trading companies in Madras.Indian Bank

16. Some easy funda about AMUL. 17. Started by Sai Ramakrishna, world’s largest flower exporter from Bangalore.

Karuthuri18. Kumaravels’ Naturals salon merged as umbrella brand of his brother’s corporate major. Which

one?CavinKare

19. Four letter controversial acronym brand, retail store founded in 1972 in London.FCUK

20. How are these 4 collectively known as?

21. B.A Lakshmi Narayana Setty influenced by the ideals of Swami Vivekananda set up a small shop of 200Sq.ft., at Mylapore Chennai, with an investment of only Rs.10,000 ( USD 230) to sell electrical fitting and folding chairs.Vivek’s

22. 1957, chain started by A.K. Gopalan, 500 outlets in India, favorite hangout/hub for journos and intellectuals.Indian Coffee House

23. Concept that started from Babylonian sailors when they pooled money in case of any disasters on sea and paid as compensation for any remaining debts of that individual.Insurance

24. Hicks India dominated a large part of the market with a product that went by the tagline “Right degree of truth”. What was the item in question?Thermometer

25. What product famous with kids went by certain tag names such as “Rocky” “Ace” and “Skip” denoting the characters, before they took more suitable ones later?GI Joe

Tata Track Finals

World Watch:

Crossword round

What brand went by the names Plus, Super, Rajshree before it got its present name when transferred from L&T arm to Aditya Birla Group? Ultra tech cement

Default TV system format in the USA? NTSC

Parent company of T920 tea? – Starbucks

Key ingredient in their selling item is baking soda which lends to the “sparkling” color. Happydent

Spain’s market index is called? IBEX

Italian word for milk. LATTE

Started by Nozuma as A8 dynamic speaker, which was the first of its kind. PIONEER

Venture in TN started by Annamalai and Parthasarathy.KUMUDHAM

Visual Round:

1.

Devdutt Patnaik, Chief Belief Officer of Fortune Group

2. Initiative of?

Shankara Nethralaya

3. Funda behind name?

European name cooked up by founder to attract everyone because of an abundance of Iyengar bakeries

4. Which group operates this?

Reliance

5.

International board for Narcotics control

6. Who’s behind this?

Karthi Chidambaram

Lateral World:Mist + AME + Washington apples -> Pepsi

Satyam + Musco +Revo - > Mahindra

Remit2India + Simplypay+ Kannada Paper - > Times Group

Dash+ Cascade+ Vicks -> P&G

Quick World:

1. Japanese fellow. very influential contribution to industrial statistics. Key elements of his quality philosophy include the following:

Loss function, used to measure financial loss to society resulting from poor quality; The philosophy of off-line quality control, designing products and processes so that they

are insensitive ("robust") to parameters outside the design engineer's control; and Innovations in the statistical design of experiments, notably the use of an outer array for

factors that are uncontrollable in real life, but are systematically varied in the experiment.

TAGUCHI

2. ISO 14000 for :Environment3. Some connection between Scooby doo and Kellogs4. Grand daughter of M. Bakthavatsalam, a prominent Congress politician and Chief Minister of

Tamil Nadu between 1963 and 1967. – Jayanthi Natarajan

Non Tata Track:

Global knowledge

1. Sol Kofler based on certain philosophies performed tests caleed “Drop, Jerk,Wheel and Tumble” for the line of products.American Tourister

2. What completes the following companies in chronological order?EDFRossengtomExcelomKHNP________Ans: TEPCO (related to the tsunami nuclear power plant disaster somehow)

3. Sheikh Zayed set up a 70,000 Dhiram fund, a heritage fund as an incentive for something unique in the middle east. What?Marry local women from same tribe (for Arabic men) to reduce divorce alimony

4. What’s tail risk?Calculate multiple probabilities and set up insurance for improbable risks at tail end. Example is the insuring of the World trade centers.

5. After his solo Atlantic flight, Charles Lindbergh didn’t make it to the TIME cover. What happened instead?First “Man of the Year”

6. Accidental creation in USA by Morris Mitchom and his wife, that required some special permissions from the president, rage with kids. Teddy Bear

VISUAL

Chulha range “Saral”, “Sampoorna” by whom?

Philips Which person’s special edition is this?

Sachin Tendulkar In.com’s ad campaign What’s his contribution to India?

Hermann Tilke, the designer of the Buddh F1 circuitWho?

Deepa Prahalad, CK Prahalad’s daughter

Who?

Jiddu Krishnamurthy

Tata World:

Murli Shastry - > Buisness Leader of 2011 -> Environment ministry -> what simple product did he devise? SWACH

Tata Chemicals + Impact India, an initiative in rural indiaLIFELINE EXPRESS

Tata Power + Trust energy in Singapore venture in what? Shipping Vessels

Huge awards for design of this wasp structure. Where?

TCS Siruseri,Chennai

Lateral:

Airtel + Adani + Deccan Chrnoicle + AP Govt+ CWG Ans: Saina Nehwal

PC Mahalanobis+ Indian census logo+ counting deviceAns: Indian census

Bristle cone+ UWC+ Chetan Maini -> Mahindra Satyam Arthur Brooke + Anupam Kher+ Chimps commercial

Ans: Brooke Bond

Depth of knowledge:

1)a) COO of Olympic Gold quest (rest of the two parts were unnecessary after this )

Viren Rasquinha

2)

a) 1st in IAS batch of 1956, commercial stint at BHEL

b) co author of “How a public sector of a company in India is set up”

c)

Ans: R C Bhargava

3)

a) 1905 born in Tirunelveli , studied law in Lahore

b) Simpson group, c) elder son named Sivasailam -> Anantha Ramakrishna Iyer