TATA BEARINGS MONSOON RALLY• The smell of burning rubber, the squeal of tyres,

and its raining!! Can there be a better combination for the young at heart and adventurous?

• The Tata Bearings Monsoon Rally for two and four wheelers provided just that.

• From a small beginning, the Tata Bearings Monsoon Rally rose to be ranked amongst the most prestigious and daring motor sporting events in the country, having acquired national status, it attracted a large number of participants from all over the country.

Advantages That Tata Bearings Derives From Sponsoring The Monsoon Rally

• Increase Brand Awareness and Visibility amongst a broad demographic group of auto enthusiasts (both 2 W and 4 W) and drive retail sales

• Reinforce Image of a High Quality Bearing - Display Brand Attributes of a tough bearing with off road & on road capabilities.

• Opportunity to create memorable experiences that enhance and strengthen relationship with our clients, employees, members of the media, and society at large.

• Contact with top executives in Auto companies (current and target customers)

• Involve Authorised Stockists and Retailers with the event and increase bonding with the brand

Advantages That Tata Bearings Derives From Sponsoring The Monsoon Rally

Why Does The Bearings Division Sponsor The “Tata Bearings

Monsoon Rally” • It has always been our endeavor at TATA BEARINGS to be at the forefront

of excellence, be it in delivering value to our customers through product quality & service or enriching the quality of everyday life. Being a pillar of the Auto component Industry in East India, we have been sponsoring the Tata Bearings Monsoon Rally, the biggest motor sports event in Eastern India.

• The Tata Bearings Monsoon Rally, a rally of National Status attracts a large number of participants from all over the country, both professional rallyists and amateurs with a love for thrill and adventure. The event is ranked one of the most prestigious Motor Sports events in the country and is the biggest event in Eastern India.

• The rally is held in the Time Speed Distance format with secret time controls and is operated under guidelines from FMSCI (Federation of Motor Sports Clubs in India)

The Rallies

2nd Tata Bearings Monsoon Rally 2004

• HELD BETWEEN 4TH & 6TH SEPTEMBER 2004

• ROUTE : KOLKATA ---> KHARAGPUR ---> JAMSHEDPUR ---> KHARAGPUR

• ORGANISED WITH BENGAL MOTOTOR SPORTS CLUB

• FLAG OFF FROM VICTORIA MEMORIAL SOUTH GATE ON 4TH SEPT 2004

• ENROUTE VIA KHARAGPUR TO JAMSHEDPUR

• FLAG OFF AT JAMSHEDPUR ON 5TH SEPT 2004

• FINISH AT KHARAGPUR ON 5TH SEPT 2004

• PRIZE DISTRIBUTION AT 5PM ON 6TH SEPT 2004 AT HOTEL HINDUSTAN INTERNATIONAL CRYSTAL ROOM

3nd Tata Bearings Monsoon Rally 2005

• The event took place from 9th to 11th September 2005 between Kolkata – Kharagpur – Jamshedpur – Ranchi – Kharagpur.

• From a small beginning, the Tata Bearings Monsoon Rally is currently ranked amongst the most prestigious and daring motor sporting events in the country. This year with the rally having acquired national status, it attracted a large number of participants from all over the country, some of whom had, unfortunately, to be turned away.

• With Narayan Kartikeyan on the international fast track and with India gradually becoming a global hub for automobile manufacturing, motor sports is gaining momentum in the country and is fast becoming of age.

3nd Tata Bearings Monsoon Rally 2005• The rally was flagged off from Kolkata on a cloudy morning of 9th September 2005 from

Palessey Gate Road, Kolkata in the presence of Tollywood celebrities and a large, interested crowd.

• The event was based on the Time Speed Distance (T.S.D.) format with secret Time Control and operated under guidelines from Federation of Motor Sports Clubs in India (FMSCI).

• En route, after a brief halt at the Tata Bearings plant in Kharagpur, the rally completed its first leg at the Keenan Stadium, Jamshedpur. This leg saw the rally meander through jungles and small villages, where crowds agap with excitement braved rains to cheer the rallyists on.

• The second leg was flagged off on the morning of 10th September 2005 from the Keenan Stadium by Mr B Muthuraman, MD Tata Steel and other V.V.I.Ps from the company, as the rallyists headed towards Ranchi. The rally was reflagged off at Ranchi by Mr Sudhesh Matato, Dy CM of the Government of Jharkhand and proceeded towards the Tata Bearings plant on the same day, making its way through a series of little known roads and stretches of dirt tracks.

• The results were announced at a glittering function held at Tata Centre on 11th September. Present on occasion during the award ceremony were Mr. Rajat Mazumdar, President BMSC, Mr. Suren Rao, EIC, Tata Bearings, Mr. Harsh Sachdev, Chief Marketing & Sales, Tata Bearings and Mr. Saba Karim, former Wicketkeeper of Indian Cricket Team.

3nd Tata Bearings Monsoon Rally 2005

• In the 2 – wheeler category Subhomoy Pal / Rajdip Fadikar were the winners. Mukesh Thakkar / Harjeet Singh and Sutanu Roy / Debasish Ghosh were the 1st runners-up and 2nd runners-up respectively. The winners were presented a trophy and a cash prize of Rs. 25,000/-, while the runners-up won a trophy and cash prize of Rs. 15,000/- and Rs. 10,000/- respectively.

• In the 4 – wheeler category, Chandrachud Bhattacharya / Somdeb Chanda were the winners. Subir Roy / Sushovan Dey and Jogendra Jaiswal / Basudeb Ghosh were declared the 1st runners-up and 2nd runners-up respectively. The winner were presented a trophy and cash prize of Rs. 50,000/-, while the runners-up won trophies and cash prizes of Rs. 30,000/- and Rs. 20,000/- respectively

• Sohini Saha was declared as the best lady driver in the 4-wheeler category.

• Special mention should be made of the participants from amongst our colleagues (namely Nilotpal Dey & Jawahar Durai in a 4 wheeler, Prosanjit Das & Rajiv Banerjee and Sanjay Kr & Prashant Mohanty on 2 wheelers), who despite being their first attempt at the sport, put up a good show in the face of professional rallyists.

• With the ongoing monsoons providing the perfect backdrop, the event was designed to get the most of man and machine. The Tata Bearings Monsoon Rally is an event to ponder upon, truly highlighting the grit and resilience of the Tata Bearings brand.

4th Tata Bearings Monsoon Rally 2006

• The Fourth Edition of the annual Tata Bearings Monsoon Rally for two and four wheelers was flagged off from Kolkata by Mr. Subhash Chakraborty, Hon’ble Minister for Sports & Transport, Govt of West Bengal on 1st Sept 2006 at 7 am from Salt Lake stadium. The rally proceeded towards Jamshedpur, through the Vidyasagar Setu, as a convoy through the city offering a spectacular photo-op and an experience of a lifetime to city residents

• Enroute, after a brief halt at the Tata Bearings Plant at Kharagpur, where the District Magistrate Paschim Mednipur, Mr. Dushyant Nariala flagged of the rally; the first leg ended at the Keenan stadium, Jamshedpur

• The second leg was flagged off at the Steel City by Mr D N Kulkarni, the District Commissioner East Singhbhum from Keenan stadium on 2nd Sept 2006. The rally terminated at the Bearings Plant at Kharagpur on the same day; having traversed 160 km of muddy dirt tracks and 290 km of metaled roads through the states of West Bengal & Jharkhand.

• The Monsoon Rally demands the most of man and machine, truly highlighting the grit and resilience of the Tata Bearings Brand. With over 70% of the demand for bearings coming from the Auto sector, being associated with motor sports is a logical fit for Bearings.

4th Tata Bearings Monsoon Rally 2006

• In addition, the brand derives tremendous publicity. The Bearings logo as well as the corporate logo of Tata Steel is carried on each vehicle, forms the back drop for the press conference and prize distribution and is carried on the T Shirts, Rally letterheads and all promotional matter relating to the event. The event also helps building the image of the Tata Bearings brand amongst auto enthusiasts, mechanics and the local public.

• We also invite all our current customers and our target customers in the 2 and 4 Wheeler categories to showcase their vehicles by participating in the rally. All important contacts in these companies are also sent personal invitations.

• By involving the local administration (politicians, district officials and the police), at Kolkata, Kharagpur & Jamshedpur the company derives mileage through increased contact.

• The Bearings rally is also keenly awaited by our employees, many of them who take part in the rally. The Monsoon Rally is a memorable experience, and strengthens relationships between the company and the employees and between the employees. The mileage derived is immeasurable.

PhotosPhotos

It is difficult to capture the excitement in mere photographs, but these will give you an idea.