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Taste Club

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Page 1: Taste Club
Page 2: Taste Club

Taste Club is the first of its kind; an exciting brand extension for Taste Festivals which has now become a successful global entity.

The Club will offer its members ‘unique access’ to the elite restaurant scene and deliver regular inspiration, exclusive events, original recipes and recommendations.

Introducing Taste Club

The first of its kind

Page 3: Taste Club

What’s in it for the restaurants?

Members will be inspired

Every aspect of the Taste Club will be tailored to ‘encourage’ our foodie members to indulge their love of great food and drink throughout the year

Although opportunities will offer good value, there will be no reference to ‘discount’

Members will be inspired, informed and given an unparalleled insight into the restaurant world

Page 4: Taste Club

How will it work as a restaurant?

The Taste Club mission is to deliver new, high quality customers to your restaurant all year round without the need to discount or compromise your brand. This will be achieved by the creation of the Taste Menu which is devised and priced by your team.

NB: Future plans include the creation of ‘Taste Tuesday’ restaurant events, details to follow shortly.

• Taste Club will supply you with an adequate number of physical menus

• Restaurants will print an A5 Taste Club menu (exclusive to Club members)

• Bookings will be delivered from Taste Club via Live Bookings (subject to £2 per cover fee?)

• Restaurants commit to make Taste Club member feel special ie. delivering the experience of ‘unique access’

• Taste Club to record customers details for your restaurant to communicate future dining opportunities

Page 5: Taste Club

tasteclub.com

Page 6: Taste Club

E-newsletter

A JOURNEY OF DISCOVERY

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WELCOME - APRIL 2009

TOP STORY Details

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More >>>THIS MONTHS EXCLUSIVEOFFERS & EVENTS!

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RESTAURANT OF THE WEEK

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OTHER NEWS

More >>>

More >>>

TOP STORY HEADLINE TO GO IN HERE Details

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Lorem ipsum dolor sit amet, consectetur adipiscingelit. Proin posuere, nisi sed egestas varius, enim lectus hendrerit lacus, non lobortis lacus velit semper mauris.

THIS MONTHS EXCLUSIVEOFFERS & EVENTS!

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OTHER NEWS

MORE

MORE

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WELCOME - JUNE 2009

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RESTAURANT OF THE WEEK

Page 7: Taste Club

Menu Card

tasteclub.com

tasteclub.com

Welcome to Taste Club where you can indulge your passion for the finest food, experience exclusive occasions to dine out and engage with the top end restaurant scene.

Taste Club secures you private invitations to experience special events and the chance to meet incredible culinary talent.

Be the first to access the very best foodie content online... experience a whole new world of urban cool at tasteclub.com

a journey of discovery

Page 8: Taste Club

Wallet

tasteclub.com

tasteclub.com

Welcome to Taste Club where you can indulge your passion for the finest food, experience exclusive occasions to dine out and engage with the top end restaurant scene.

Taste Club secures you private invitations to experience special events and the chance to meet incredible culinary talent.

Be the first to access the very best foodie content online… experience a whole new world of urban cool at tasteclub.com

a journey of discovery

MR J SMITH

Page 9: Taste Club

Your involvement with Taste Club will protect your restaurants brand whilst also delivering the following benefits:

• Opportunity for you to maximize your involvement with Taste of London throughout the year

• Drive new high quality customers to your restaurant

• Communicate the unique qualities of your restaurant to a clued-up opinion forming audience

• Potentially host ‘Taste Tuesday’ event(s) to increase revenue and drive awareness

• Join a growing community within the elite restaurant scene

Join a growing community

Benefits

Page 10: Taste Club

tasteclub.com