Magazine Ideas

Sub-Genre and its history My magazine will be a music magazine that falls in the

sub-genre of indie/pop/indie rock. This is a diverse

genre of music and can be split up into many categories.

"indie" stands for individual so indie music is

individual music. It originated in the 1980s and was

called college rock or rock noise. this included bands

such as 'The smiths' and sonic youth. this then grew and

after the release of the 1986 NME cassette tape, this

developed indie pop. by the time it came to the 1990s

indie music began to make its way into the mainstream

music industry. it then split off into sub genres such

as grunge music which covered bands such as 'Nirvana'

and 'Pearl Jam'. these bands continued to get into

mainstream music but in the 2000s with the rise in

technology, the internet became a tool for musical

advertisement. And now in this modern day there are a

large range of sub-genres and artist that all link back

to indie music. indie rock artists will be artists such

as Alt-j, The black keys, and empire of the sun.

Indie Imagery

Indie Fashion and culture

Indie imagery and fashion

Indie imagery has a lot to do with being different. Images

are usually unusual as well as against the mainstream images

that associate with music and fashion. Music albums often show

an unusual image either with the artist themselves or some

form of graphics. This is something I want to incorporate into

my magazine either in the images I take or the layout I use

for it. Most of the colours used are not bright. However there

is no lack of colour. Most colours are in mainly pastel shades

however bright colours are sometimes used. In indie fashion

there is a lot of connotation to vintage and retro. Although a

lot of vintage/ retro clothing is worn there is always a

modern twist on it. This again links back to colours used in

images. Black and white is used significantly in these images

and colour is used t draw attention to important subjects. In

indie fashion there is a lot more colour but again a lot more

connotation to the vintage era.

Indie fashion and culture

Fashion is a large factor in indie culture. This who listen

to alternative music and dress with the ‘typical’ indie

fashion are usually called ‘Hipsters’. Those with similar

interests such as these are usually found in urban areas,

or generally towards the city. These are often associated

with wearing vintage clothing or clothing often found in

one off stores or thrift stores. One example of this is the

Custard factory in Birmingham. This is home to a lot of

shops that you would associate with the indie scene.

Hipsters are typically described as affluent or middle

class young Bohemians who reside in gentrifying

neighbourhoods. These are people of all ethnicities of

usually a young age. These types of people usually lead

alternative lifestyles which include food fashion and

views.

Indie artists

Similar magazines

These magazines are all magazines that are in or have music from the

Indie genre. These all have things in common. Each magazine has at least

3 main colours. These are used to highlight the main features on the

front cover. In addition to this the masthead for each of these

magazines are in a simple and bold font. Each of these use a block

colour which allow the masthead to be able to become a recognisable

brand. The use of this also allows the

Basis magazine

I am going to base my magazine on ‘The fly’ this magazine specifically targets audiences that

like indie music. Although the other magazines have a wider range of music tastes this magazine

specifies this magazine. I also want to incorporate the pop scene and indie rock into my

magazine. Each page of this magazine uses a range of fonts and colours. Although the use of

colour isn't over used which is a feature that I would like to incorporate into my magazine.

This use of colour helps attract attention to the key articles and key subjects on the page.

This magazine uses a simple format that allows the reader to easily see what's on the page

without making it look too cluttered. There is a lot of use of direct address which will

attract the target audience and this is something I want to use in my magazine. One thing I

would change is the amount of images on the contents page. This will allow me to show the

reader more images from the articles that will be featured on this page.

Cover pages

Publication companyMAMA & Company

On 11 June 2007, the company purchased the Hammersmith Apollo and The Forum. The same year, MAMA Group

brought Mean Fiddler Holdings Limited the company which owned The Jazz Café, The Garage, The Borderline and held

a majority share in G-A-Y.

On 6 March 2008, the group acquired The Picture House, Edinburgh from Luminar Liquid Limited, a subsidiary of

Luminar Group Holdings plc. On 1 April 2008 MAMA acquired The Institute, Birmingham and on 13 June 2008, they

acquired a majority share in Global Gathering Group Limited (formerly Angel Music Group Limited),the company which

owns GlobalGathering, Godskitchen and Future Gods brands. MAMA acquired 100% of Global Gathering Group Limited

in 2011.

On 15 January 2009, HMV Group purchased a 50 percent stake in MAMA Group. The new company, Mean Fiddler

Group Limited, operated 11 venues across the United Kingdom, including the Hammersmith Apollo, The Forum in

Kentish Town, The Garage, Jazz Café, The Edinburgh Picture House, Digbeth Institute in Birmingham, Heaven, G-A-Y

Bar, G-A-Y Late, The Borderline and Aberdeen’s Moshulu. In January 2010 HMV bought the whole of the MAMA Group

in a deal worth £46m.

HMV sold the Hammersmith Apollo to AEG Live and Eventim UK in May 2012 for £32 million. It sold the remainder of

MAMA & Company to management backed by Lloyds Development Capital in December 2012 for £7.3 million, which

also included the company's 50% stake in Mean Fiddler Group (excluding Heaven and the G-A-Y businesses).

MAMA acquired East Village Arts Club (formerly The Masque), Liverpool on 5 February 2013 and Hoxton Square Bar

and Kitchen on 13 March 2013.

Publication companyMAMA & Company

Why might MAMA & COMPANY be a suitable company for your music

magazine ?

MAMA & Company have been associated with the music industries such as

HMV and The Jazz Café. Which are associated with music. Despite not having

multiple music magazine publications except for The fly I believe that this

company could give me insight to the music industry. I am basing my magazine

on my magazine The Fly which is an indie music magazine. This could help me

further make my magazine successful.

Names

The

Individual

Sound

Heard

Noise

Revival

Emerge

Fonts for masthead

Articles

Articles about featured

artistsMusic

reviews

Concert

interviews

Concert

reviews

Exclusive

interviews

New music

releases

Top 10

Upcoming

tours/concertsUpcoming

stars