Task 4: Me & My Movies

Avengers: Age of Ultron, Captain America: the

Winter Soldier and Iron Man 3.

The Avengers is a highly rated and popular film, and with the sequel on the

horizon there is allot of advertisement to make sure no one misses it. The film

sees many different super heroes come together to help against evil forces, all

which have movies of their own. Captain America: the Winter Soldier and Iron

Man 3 are both set after the first avengers, we see connections within the films

during each movie, mentioning of the avengers, and often hidden things said or

done in each marvel film which links each one to another. I know that I

personally look out for these things whilst watching each movie and its one of the

points that makes me so excited so see each movie and how they all join together

unlike other films. With the popularity of each individual Hollywood star and

their superhero characters in films, and also original Marvel comic books, the

film is already set for success. However, the film producers cannot just settle for

the already masses amounts of loyal fans, they want to grab the interest of new

people not interested in the comics and history of the characters, but may be

enticed by the action and hints of comedy within the films. The film has already

produced Lego games, T-shirts, Toys, and Collectables, advertising the movie

and adding to more fandom for the films. The film is advertised using many

different formats, big trailers are shown on TV and at the cinema before people

are about to watch a movie, mostly shown to ones about to watch an action or

genre of the same type.

The avengers and movies of this type have many attractive aspects which draws

allot of people in. Not only the all-star casts used but the superhero qualities and

obvious good looks of each character creates an idol and we start to look up to

and love the characters and part of us aspiring to be them. This brings me onto

the exterior activities Marvel films and comics create, like Comicon, we see the

idolism here where masses amounts of fans come together dresses as their

favourite characters and get to be them and takes them away from normal life

and adds a bit of fantasy to their lives which these films do, they take you away

from the normalities of life

and also the stresses,

mesmerising you which high

amounts of exaggerated

action scenes and evil

characters being defeated

creating a powerful feel good

sensation.

Another thing that I and

many others look forward to the short clips after the credits at the end of each

movie, unlike other films, we see most people stay behind when the film ‘ends’

waiting for the clue and short give away to an upcoming new marvel film

possibly connecting to the one we just watched. For me this brings allot of

excitement and makes me watch the watch the next marvel film, waiting and

watching out for what I have seen at the end of another. Added extras that

Marvel use like this draws more people in sets them apart from other sets of

films. Stan Lee, the

chairman of Marvel and

writer of each comic, has a

cameo in each marvel film;

this is always a short one

liner or short comedic clip

which many look forward to,

giving praise and not

forgetting where these films

came from.

I often find out about these films due to the huge amounts of media attention

they have but also movies being released by them are often posted years before

on social networking, like twitter. Marvel have their own twitter, and tweet

hints and/or up and coming movies going to be created or released in the future.

These films are targeted to most ages and genders, relating to all in some way.

Although with the obvious connotations with boys and action, you could say they

are directed towards the male audience.