Task 1c Analysing advert

https://www.youtube.com/watch?v=hhTS3eE7J6s

Introduction The advert is for Barnardos Charity trying to join as many people as they can to stop the problem. However in the advert you can see adult sitting on the chair answering a question. The adult talks about his feelings and emotions by saying “things are good” he also talks about his kid so we can understand that he is happy at this moment. In the next couple of seconds we can see the same person sitting in the same chair but about 5 years younger than he was at first. Than he's talking about nightmares and anger control he also mention that he see the way out so at that moment we can see that his past wasn't that good. Than it shows the same place same chair the same person but when he was teenager. The teenager talks with loud voice and anger saying not to trust anyone. In the next couple of seconds we can see the same environment with same person but when he was about 10 years. The boy was after the fight with the big anger issues trying to say that never call him that again. After couple of seconds we can see the same background same person but when he was about 6 years old. The little boy was sad and disappointment and his words was “mommy's boyfriend hit me again”. After a couple seconds we can see little boy about 3 years old sitting on the chair with bruises on his face saying “I'm scared”. After that little slogan comes with sad music.

Introduction

The advert format is part of the series it continuing the same theme but not characters.

The purpose of the advert is to expand the company and get people inform about child abuse.

The platform for this advert is Tv and Online.

The target audience is Parents or adults because they show kids anjd ask audience to join them.

Mode of Address

The advert use informal language also people speak directly to the camera. The advert use lound, sad instrumental music and voiceovers. The person tells the camera how he feels and talks about his anger issues and other problems.

Advert techniques

In the ad they use techniques like sympathy they use little and sad kid. They also use slogans at the end of the advert “it doesn't have to end like it began” They also use a little of guilt technique by showing scared and sad kids. They trying to make audience feel sorry for the kids at that point people feel guilty that problems like that exist in the world and automatically audience joins company to fight against that.

Messages and values The advert use mise-on-scene like costumes. The costumes was t-shirt and blue jeans. However the advert showed life story from the adult to the kid and costumes have been same of all time. The advert also used sad, slow instrumental music to make audience more emotional.The advert had just one prop who was used and it was chair. However the message of the advert was to show audience how boy was abused in young age and how that effect his future. The effect of abused was anger issues and not trusting people. However the advert also show how he changed and how he solved his issues and made his own family. At the end of the advert they show slogan saying “it doesn’t have to end like it began” by saying that they mean that if the guys step dad abused him it, that he can change and don't do the same things for his own children.