TASK 13- PITCH TO BAUER MEDIA GROUP.

The genre.

The genre of my magazine will be rock, this is why I am pitching to you as I know you are publisher of one of the most famous rock magazines “kerrang”. The reason I have chosen the genre is because I believe it relates to what I love ,rock. It also has one of the biggest audience in the music business and a new addition to the genre will surely be a hit.

An example of what a main article page would look like in my magazine.

Mode of address

I want the magazine to be intimidating but at the same time sophisticated, and so I will be using a loud font and close images to create intimidating and then a clean layout with a bold text to create the sophisticated. I want the audience to be drawn to the magazine right from the shelve so that’s why I am using these features.

This is what I would like my magazine to look like when it is on the shelf.

House style

For the majority of my magazine I will use blacks and reds, this is a very conventional colour for rock and it will really make the magazine stand out. The mast head will also be in red and black to make it a very noticeable masthead.

An example of a masthead style that would be used.

Target audience

My target audience is teenagers and young adults ranging from 15-25, I think this is the most popular age for this genre, as my research has shown the most popular age for my magazine was 15-17. There was quite a difference between male and female popularity and it seems that there was a stronger presence of the female gender, however to broaden my market, i will keep the gender orientation equal and be gender agnostic.

Content

The content of my magazine will be very similar to the current kerrang magazine, however mine will be more interview based, finding out the personal details of the artists. I suppose the content is swaying towards tabloid style gossip. I will also use chart information and give current updates on where the latest rock songs are in the charts. I am hoping that the style of writing will be relaxed so that the reader is comfortable when reading. The images will be solely of artists and I am planning to do a section called “a blast from the past “ where I talk about the greats of rock and some of the fallen icons.