Task 1. Different Applications of Photography

Jack Dixon

Advertising IndustryThe Advertising Industry uses photography a lot in order to promote the product to the target audience. Some advertisers use photos which show celebrities using the product whereas others may use an image that is irrelevant but interesting. The advertisement images can be seen in many places including billboards and online. Some advertisers use images to get a message across to people for example the NHS have lots of posters to discourage people from smoking.

Fashion IndustryIn the fashion industry photography is used to show new ranges of clothing or accessories. The images often show the clothes being worn in the environment that they are intended to be worn or the images may show the product being shown off on a cat walk. The fashion industry use photos as they can manipulate the clothing or accessory to look perfect for the shot and even use editing software to make it look better. Photographer Steven Meisel takes most of his shots against a plain background and edited to black and white.

Music IndustryMost, if not all musical events such as gigs, festivals or club nights have many photographers there shooting either the artist playing or the crowd watching. Photography is also used in the music industry for album artwork, most modern album artwork is edited but at one point all album covers were still images. The photos are used in magazines and online, many events reviews include images of the crowd enjoying the music as well as the venue and artists. Mick Hutson takes pictures of the artist, not always whilst performing though. Most of his shots show the artists away from the stage in a different setting.

Sports IndustryPhotography is used a lot in the sports industry, the photos can be used to remember the games or used to show significant moments such as sprinters crossing the finish line. Newspapers and news websites often have lots of sports images on them as they are interesting to look at and a large audience enjoy watching sports. There are also many magazines that focus on just one sport and these feature lots of photos. Bob Martin is a sports photographer who takes photos of all kinds of sports, his work is used all over the world online and in newspapers/magazines.

Photo journalismPhotography is used in photo journalism to show people what the story is about, it could show a person, place or any object that is in current news and will often include a small caption. The photos are usually dramatic and interesting as they need to entice the reader. Most of the images I found are taken in black and white. When an image is used in a print article or online the viewer will see the picture before beginning to read the story. Romano Cagnoni is a photographer that took black and white images, mainly of people in the world suffering from illness, the effects of natural disasters or war. His work is shown on his website as well as many newspapers.

Fine Art PhotographyExplain how and why photography is used in this industry .Fine art photography is used to bring emotion to the viewer, it is made to look like art by the way it is staged this is why a lot of the images are in black and white. Ansel Adams for example took most of his photos in black and white and some of them looked as though they had been painted due to the exposure. Fine art photography is usually used in gallery's or as calendars etc.