tarsus group - turkey

Tarsus Group - TURKEYSummer 2015

Introduction to Tarsus Group

Tarsus is an international b2b media group with a leading portfolio of

exhibitions, conferences, publishing and online media. Established in 1998

with one key brand and a turnover of £4.8 million, the Group has grown

substantially and now operates in thirteen key sectors - with over eighty

events and websites, twenty-five publications and a turnover in excess of

£60 million.

Tarsus operates worldwide with offices in London, Paris, Dublin,

Milwaukee, Boca Raton (Florida), Ankara, Istanbul, Dubai, New Delhi,

Hong Kong, Shanghai and with five offices in Central and Western China.

Our strategy is to build a business that facilitates the development of

relationships between buyers and sellers, helping them to do business in

their respective markets efficiently and profitably.

www.tarsus-group.com

• Capital: Ankara

• Republican parliamentary democracy

• Population is 76.6 million (est.), of which 99.8%

is Muslim.

• Shares borders with Armenia, Azerbaijan, Bulgaria,

Georgia, Greece, Iran, Iraq and Syria.

• Coastline on Black Sea, Sea of Marmara, Aegean Sea

and Mediterranean Sea.

• Currency: Turkish Lira.

• Main industries include agriculture, textiles,

food processing, autos, electronics, mining (coal,

chromate, copper, boron), steel, petroleum,

construction, lumber, paper.

• GDP US$820 billion. (2013 - current prices)

• GDP per capita is US$10,782 (2013)

• Ranked 17th largest economy globally.

• Exports US$152 billion (2012).

• Imports US$251 billion (2012).

Turkey Key Facts

Life Media Fuarcilikwww.lifemedia.com.tr

Life Media was established in 1995 by Mr. Irfan Tiras with the launch of the Turkish language trade magazine, Zuccaciye.

In 1997 the first Zuchex exhibition was held and has since grown to become not just the largest housewares and gift

show in Eurasia, but also one of Turkey’s largest trade exhibitions. Life Media employs around 30 full time staff at its

offices in the Istoc district of Istanbul, a hub for Turkey’s housewares and gifts sector.

Life Media became part of Tarsus Group in March 2012 and its portfolio consists of two annual trade events, Zuchex and

Ideal Homex and four trade magazines, Zuccaciye, Life Tech, Life Plast and the English language Housewares & Gift.

Zuchex

Frequency: Annual www.zuchex.com

26th edition: 1 - 4 October 2015

Tuyap Fair & Congress Center Istanbul

Zuchex is the largest exhibition for the housewares, home

furnishings and decoration, electrical appliances and gifts

sector in Turkey. Following its rapid growth over recent

years, Zuchex now occupies 12 halls of Tuyap covering an

area of 98k gross sqm and making it one of Turkey’s largest

trade exhibitions. From 2010 to 2011, Zuchex’s total net

sqm sales grew by an impressive 43% and international sqm

more than doubled highlighting the increasing awareness of

Zuchex as THE gateway to the potentially lucrative markets of

Turkey, Eurasia, CIS, Balkans, Middle East and North Africa.

This strong demand for exhibit space is set to continue as

market growth is driven by increased purchasing power and

home ownership, product innovation and the emergence of

an organised retailing sector in Turkey and the region.

Last event stats:

Number of exhibitors: 617 (191 international)

Number of visitors: 31,992 (2,863 international)

Net sqm: 42,000

Supporting organizations: Zucder – The Turkish Houseware

Association, of which Life Media was a founding member.

Exhibit profile:

• Gifts

• Housewares incl. plastics and stainless steel products

• Household Electricals

• Homestyle e.g. tableware, textiles, decorative items

• Glassware

• Kitchenware and bathroom accessories

• Lighting

Ideal Homex

Frequency: Annual www.idealhomefuari.com

11th edition: 31 March - 3 April 2016

Tuyap Fair & Congress Center Istanbul

Ideal Homex was formerly known as Zuchex Spring but

was re-branded in 2007 to help differentiate it from the

main Zuchex event held in September. Given the ever

changing tastes of end consumers, the housewares and gift

sectors see constant innovations in product designs and so

suppliers demand rapid access to market, hence the need

for staging Ideal Homex and Zuchex in the same year. The

exhibitor and visitor profiles of Ideal Homex and Zuchex are

similar but each event will see new products and the latest

designs on display.

Last event stats:

Number of exhibitors: 312

Number of visitors: 23,693

Net sqm: 30,500

Supporting organizations: Zucder – The Turkish

Housewares Association

Exhibit profile:

• Kitchenware

• Gifts

• Household Electricals

• Homestyle e.g. tableware, textiles

• Glassware

Istanbul Fair Organisation (IFO)www.ifo.com.tr

Founded in 1991 by former chairman Selahattin Durak, IFO became part of the Tarsus Group in June 2011.

Based in Istanbul, IFO employs approximately 20 full time staff who organise a portfolio of established and

innovative new market leading events.

• SIGN Istanbul: Sign making and printing technologies, materials and services.

• ASANSOR Istanbul: Lifts & elevator technology and services.

• REW: Recycling, environmental technologies and waste treatment.

• ISG Eurasia: Occupational Health and Safety Fair

Recycling, Environmental Technologies and Waste

Management (REW)

Frequency: Annual www.rewistanbul.com

12th edition: 28-30 April 2016

Tuyap Fair and Congress Center Istanbul

First held in 2005, the REW exhibition and conference takes

place annually in Istanbul. Recycling and waste management

are growth sectors in Turkey where pollution and waste

disposal, due to rapid economic expansion and urbanisation,

is an acute problem. Although a relatively young industry

in Turkey, the number of potential exhibitors entering the

market and professional visitors attending, continues to

increase driven by rapid technological development and

increased demand across both public and industrial users

as tighter regulations come into force. REW more than

doubled in size from 2009 – 2012.

Last event stats:

Number of exhibitors: 322 from 22 countries

Number of visitors: 10,582 from 49 countries (co-located

with ISG)

Net sqm: 5,628

Supporting organizations: Turkish Ministry of Environment

and Urban Planning

Exhibit profile:

• Recycling

• Solid waste management

• Water and waste water treatment

• Waste Gas

• Hazardous Waste collection, storage and disposal

• Energy renewal from waste

SIGN Istanbul

Frequency: Annual www.signistanbul.com

17th edition: 10 - 13 September 2015


SIGN Istanbul, the International Advertising Industry and

Digital Printing Technology Fair, is an annual event for

Eurasia’s sign making and visual communications sector.

SIGN Istanbul which enjoys an exhibitor retention rate of

over 80%, was first held in 1998 and will return for its 16th

edition in 2014.

Turkey’s visual communications market is expanding as it

emerges as a creative and production hub for Europe and

the Middle East. Continued changes and advancements in

technology – including the growth of digital printing, LED,

RFID, proximity and demographic-specific marketing,

provide good growth prospects for this event, along with the

opportunity to broaden the events profile, into related sectors

Last event stats:


Number of visitors: 20,916 of which 3,009 were international

Net sqm: 12,326

Exhibit profile:

• Sign making technology and materials

• Digital printing technologies

• LED display technology

• Screen printing technologies and materials

• Visual communication systems

• POS display solutions

• Outdoor media sellers

ISG Eurasia – Occupational Health and Safety Fair

Frequency: Annual www.isgeurasia.com

2nd edition: 28-30 April 2016

Tuyap Fair & Congress Center, Istanbul

Turkey has one of the world’s worst records when it comes

to accidents in the workplace, which in turn has prompted

the introduction of new laws placing stricter regulations

on employers to improve employee safety. As a result

the demand for the latest occupational health and safety

products is expected to grow rapidly and ISG Eurasia was

launched specifically to meet this need. ISG Eurasia will

provide employers from across all sectors with a convenient

and comprehensive opportunity to view, compare and

procure the latest equipment and services. Furthermore,

the challenges faced by Turkish employers is replicated

across the region and ISG Eurasia will be actively promoted

to buyers from not only Turkey, but from the CIS, Balkans,

Middle East and North Africa.

Last event stats:


Number of visitors: 10,582 from 49 countries (co-located

with REW)

Net sqm: 428

Exhibit profile:

• Occupational health and safety equipment, clothing,

materials and systems

• Risk analysis services

• Safety training services

• Specialist occupational safety equipment and services

ASANSOR Istanbul

Frequency: Biennial www.asansoristanbul.com

15th edition: 23-26 March 2017


ASANSOR Istanbul one of the top 3 lifts and elevators

exhibitions in the world and the premier event in the region.

Established in 1992 this biennial event will be held for the

15th time in 2017. ASANSOR has enjoyed strong growth in

recent years due to rapid changes in lift technology and new

global regulations for lift safety. ASANSOR is a strong brand,

with over 80% exhibitor retention and a growing international

presence and reputation. The 2015 edition of ASANSOR was

the largest and best attended to date and the event is well

positioned for continued expansion.

Last event stats:


Number of visitors: 28,278 of which 6,082 were

international from 87 countries

Net sqm: 20,441

Supporting organizations: AYSAD (Turkish Association of

Elevators & Escalators)

Exhibit profile:

• Lift component manufacturers

• Lift component suppliers

• Lift installers

CYF FUARCILIK

Flower Show Istanbul/Eurasia Plant Fair

Frequency: Annual www.flowershow.com.tr

7th edition: 26 - 29 November 2015

IFM - Istanbul Fair Centre

Originally held in Yalova, the Flower Show Instanbul relocated

to Istanbul in 2011 which resulted in a rapid growth in both

its size and the level of international participation. The

exhibition now attracts leading domestic and global suppliers

including major growers and exporters from Asia, Africa and

Europe e.g. Italy, Germany and the Netherlands. The market

outlook remains positive given Turkey’s emergence as both

a major exporter and importer (consumer) of ornamental

plants and flowers. Domestic consumption is increasing in

line with rising per capita income and purchasing power i.e.

cut flowers and ornamental plants are no longer seen as

a luxury item. Market growth is also being driven by large

scale municipal, commercial and residential developments

in Turkey and the region. Exports of ornamental plants from

Turkey is targeted to grow tenfold by 2023.

Last event stats


Number of visitors: 11,385 from 44 different countries

Net sqm: 11,143

Supporting organisations: SUSBIR - Turkish Ornamental

Plant Growers Association

Exhibit profile:

• Indoor and outdoor ornamental plants

• Cut flowers

• Covering plants, trees and grasses

• Seeds, seedlings, bulbs

• Fertilisers, feeds, soils and peats

• Plant care, watering and propogation technologies

• Landscaping design and technologies

SecuriTex Eurasia 2016

Frequency: Annual

2nd edition: 24-27 March 2016

Ankara Congressium

Launched as a direct result of feedback from exhibitors

at YAPI Decoor, SecuriTex Eurasia 2015 is a dedicated

trade event for the rapidly emerging security and safety

markets in Turkey and the Eurasian region. Driven by the

combination of more stringent government regulations and

greater awareness of the benefits from improved security

and safety systems, demand continues to grow strongly

for the latest in security and safety technologies and

services from the public, commercial and private sectors.

Strategically located in Ankara, SecuriTex is ideally placed

to provide international suppliers with access to all of these

user groups.

Last event stats



Net sqm: 2,264

Exhibit profile:

Access control systems

CCTV systems and

equipment

Control equipment

Emergency services

equipment

Explosion control

Fire alarm systems

Fire protection

equipment

Gas and smoke detection

equipment

Occupational health &

safety equipment

Property security

Protective clothing

Safes

Security installations &

systems

Sensors supervision

equipment

Theft alarm equipment

Transport protection

www.cyffuar.com.tr

Ankara based CYF was established in 2006 by Mr. Hakan Yuksel and Mr. Ercan Candemir and has organised

a number of events around Turkey including Ankara, Istanbul, Denizli and Yalova. CYF became part of the

Tarsus Group in September 2012 and its current portfolio consists of two established sector leading events

and one launch exhibition to be held for the first time in 2015;

• Flower Show Istanbul/Eurasia Plant Fair - ornamental plants, flowers and landscaping sectors

• YAPI Decoor - construction and building materials

• SecuriTex – security and safety equipment and systems

YAPI Decoor

Frequency: Annual www.yapidecor.com.tr

9th edition: 17 – 20 March 2016

Ankara Congressium

Taking place in Ankara, YAPI Decoor was first held in 2007

and focuses on the supply of decorative building materials

to Turkey’s booming construction and building renovation

industry. Key market drivers include an increasing level of

home ownership, large scale residential and commercial

developments and an increasing number of renovation,

regeneration and refurbishment projects.

Last event stats



Net sqm: 4,434

Supporting organisations: Construction Contractors

Association (BIMFED)

Exhibit profile:

• Building materials e.g. walls, roofs etc.

• Floor coverings

• Stoneware and masonry e.g. granite, marble, ceramics

• Coatings – decorative and protective

• Windows, doors

• Bathrooms and Kitchen fixtures and fittings

• Lighting

• Design

Flower Show Istanbul/Eurasia Plant Fair

YAPI Decoor

SADA Uzmanlik Fuarlari AS

Komatek 2017

Frequency: Biennial www.sada.com.tr

15th edition: May 2017

Ankara

Strategically located in Ankara, Komatek was launched

in response to the need of Turkey’s construction industry

for a dedicated and conveniently located construction

machinery and equipment event. Working closely with both

industry suppliers and users, Komatek went from strength

to strength and has in recent years benefitted from the

exclusive support of IMDER - The Turkish Construction

Equipment Distributors and Manufacturers Union. Such has

been the success of Komatek, it is now not only Eurasia’s

largest trade event for construction machinery and

equipment, it is one of the top 5 largest such events globally.

As Turkey’s construction sector continues to grow with an

estimated US$1.0 trillion to be spent on projects before the

end of 2023, the outlook for Komatek is very positive.

Last event stats



Net sqm: 61,291

Supporting organisations: Turkish Construction

Equipment Distributors and Manufacturers Union

Exhibit profile:

• Construction machinery and equipment, components

and spares

• Excavators, bulldozers, cranes, loaders, trenchers etc.

• Transportation and handling equipment

• Pumps, compressors, generators, pneumatic and

hydraulic equipment

• Safety equipment

• Drying, sorting, cutting and shaping

• Construction materials

• Quarrying and mining equipment

Established as an engineering consultancy in 1967, this Ankara based company organises the biennial

Komatek exhibition which was first held in 1992. Since its launch, the current Chairman and joint owner Mr.

Levent Baykal and his team, have grown Komatek into not only Turkey’s largest exhibition for construction

machinery and equipment, but it now ranks in the top 5 global events for this sector. The 14th edition of

Komatek will take place in May 2015 in Ankara and is once again anticipated to set a new record for the level of

exhibitor and visitor participation. SADA became a member of the Tarsus Group in February 2014.

Tarsus Group plcwww.tarsus-group.com

Tarsus

Mr. Andrew Furness

Business Development Manager

Metro Building

1 Butterwick

London, W6 8DL

UK

Tel: + 44 (0) 208 846 2907

Email: [email protected]

IFO

Mr. Zekeriya Aytemur

Managing Director

Kore ehitleri Cad. No:34

Kat:4 Zincirlikuyu

34394 i li stanbul

Turkey

Tel: +90 (212) 275 7579


Life Media

Ms. Fatma Funda Ercan

General Coordinator Assistant

LI-FE MEDYA Fuarcılık A.S.

STOÇ Öksüzogulları Plaza E-1 Blok

Kat 7, No 71, Bagcılar

Istanbul, Turkey

Tel: +90 212 292 60 31


CYF

Mr Hakan Yuksel

Chairman

Mustafa Kemal Mah. 1243. Sok.

Gokceoglu Plaza No: 7/4, Çankaya

Ankara

Turkey

Tel: +90 312 442 2820


SADA

Mr Levent Baykal

Chairman

Mustafa Kemal Mah. 1243. Sok.

Gokceoglu Plaza No: 7/5, Çankaya

Ankara

Turkey

Tel: +90 312 440 8800


EXHIBITION CALENDAR

SIGN Istanbul: 10 - 13 September

Zuchex: 1 - 4 October

Flower Show Istanbul: 26-29 November

YAPI Decoor 2016: 17 - 20 March

SecuriTex Eurasia 2016: 24 - 27 March

Ideal Homex 2016: 31 March - 3 April

REW 2016: 28-30 April

ISG 2016: 28-30 April

Asansor Istanbul 2017: 23 – 26 March

Komatek 2017: May

2143. Sok. 2143. Sok.

tarsus group - turkey

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