Advertising to a Male or Female Audience

Lesson Objective

At the end of this lesson you will have studied how antiperspirant/deodorant adverts are marketed towards men and women.

Starter

Antiperspirant – How would you effectively sell it?

What need(s) would you target?

Write your answer in the notes section below.

Task

Consider the following print advertisements.

Make notes using the ‘notes’ function at the bottom of the page, commenting on how the adverts try to sell the product.

Remember to…..

Take note of: Use of slogans (meaning, placement, font type size and colour)

Brand (what does it look like/suggest, is it well known, placement, colour size)

Copy (what does it say, placement, font style size and colour)

The product (how is it shown, placement, colour, size)

The image(s) that accompany product (technical feature and visual codes)

Explain the connotation of these aspects

Summary

Complete the table below, explaining the codes and conventions used to market deodorant/antiperspirant products to males and females.MALE PRODUCT CODES AND

CONVENTIONSFEMALE PRODUCT CODES AND CONVENTIONS