targeting attributes -...

Targeting Attributes

Core Demographics ��3

Household & Lifestyle �� 4

Employment ��5

Purchasing & Influencing Power ��6

Food & Dining ��7

Retail ��8

Media & Communications ��9

Cable, Internet and Electronics �� 10

Health ��11

Targeting AttributesThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our members are profiled across hundreds of attributes, giving you access to highly specific groups.

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Core DemographicsGender • Gender–balanced • Specific male & female ratio • Males or females only

Age • Custom age range

Income • Household income

Location • Region • Division • State • Metro area • Zip

Education • Primary school • Some high school, but no diploma • High school diploma (or GED) • Some college, but no degree • 2–year college degree • 4–year college degree • Graduate–level degree

Ethnicity • White & Caucasian • Asian or Pacific Islander • Black or African American • Hispanic or Latino • American Indian or Alaskan Native

Religion • Buddhism • Catholicism • Christianity • Protestantism • Hinduism • Islam • Judaism • Native American • Inter & Non–Denominational • No religion

Languages spoken • Arabic • Cantonese • Mandarin • English • French • German • Korean • Russian • Spanish • Tagalog • Vietnamese

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Household & LifestyleMarital status • Married • Widowed • Divorced • Separated • Domestic partnership or

civil union • Single, but cohabiting with a

significant other • Never married

Parental status • Expectant mothers (within

6 months and by due date) • Number of children • Age of children • Gender of children

Student status • Full time in graduate school • Part time in graduate school • Full time at a 4–year college

or university • Part time at a 4–year college

or university • Full time at a 2–year college

or university • Part time at a 2–year college

or university • At a high school or equivalent • Not currently a student

Political views • Extremely liberal • Moderately liberal • Slightly liberal • Neither liberal

nor conservative • Slightly conservative • Moderately conservative • Extremely conservative

Registered voter status • Registered voter • Not a registered voter • Unsure & don’t know of status

Business or leisure travel frequency • Weekly • Monthly • A few times per year • Less than a few times per year

Cars owned • Number of cars

Pets owned • Dog • Cat



EmploymentEmployment Status • Full–time • Part–time • Not employed,

looking for work • Not employed,

not looking for work • Retired • Disabled

Employer company size (FTE) • 1–10 • 11–50 • 51–200 • 201–500 • 501–1,000 • 1,001–5,000 • 5,001–10,000 • 10,000+

Sales job function • B2B • B2C • Inside Sales • Outside Sales

Job level • Owner, Executive, and C–Level • Senior Management • Middle Management • Intermediate • Entry Level

Small–to–medium business owners • Type of business • Number of customers

IT job function • Database Specialist • Hardware Specialist • Networking Specialist • Programming Specialist • Software Specialist • Technical Writer • Web Specialist

Job function • Accounting & Auditing • Administrative • Advertising & Marketing • Analyst • Art, Creative, and Design • Business Development

Construction

Job function (cont) • Consulting • Customer Service • Distribution • Doctor • Educator (e.g. teacher,

lecturer, and professor) • Engineering • Finance • General Business • Health Care Provider

(other than doctor or nurse) • Human Resources • Information Technology • Legal • Management • Manufacturing • Nurse • Production • Product Management • Project Management • Public Relations • Purchasing • Quality Assurance • Research • Sales • Science • Strategy & Planning • Supply Chain • Training • Writing & Editing

Industry of employment • Advertising & Marketing • Agriculture • Airlines & Aerospace

(including Defense) • Automotive • Business Support & Logistics • Construction, Machinery

and Homes • Education • Entertainment & Leisure • Finance & Financial Services • Food & Beverages • Government • Healthcare & Pharmaceuticals • Insurance • Manufacturing • Nonprofit • Retail & Consumer Durables • Real Estate • Telecommunications, Internet,

Technology, and Electronics • Utilities, Energy, and Extraction



Purchasing & Influencing PowerHousehold investable assets • Less than $100,000 • $100,000 to $249,999 • $250,000 to $499,999 • $500,000 to $749,999 • $750,000 to $999,999 • $1,000,000 or more

Banking services • Bank of America • JPMorgan Chase • Citibank

Primary purchasing decision maker • Groceries • Entertainment • Healthcare • Personal Care • Fitness • Home Maintenance

(e.g., furnishings, supplies, and services) • Lawn and Garden

(e.g., equipment, supplies, and services) • Finance

(e.g., investments, insurance, and taxes) • Bills, Utilities and Rent, and Mortgage • Child care • Elder care • Pet care • Vehicle purchasing • Vehicle maintenance • Travel planning • None of the above

Primary credit card company • American Express • Visa • Mastercard

Products & Services Recommendations (last 30 days) • Automotive • Finance & Investments • Fashion • Food and Beverages • Healthcare • Movies & Television • Physical Fitness • Sports • Technology and the Internet • Travel • Not recommended any of the above



Food & DiningGrocery shopping (last 30 days) • Ahold • Albertsons • Aldi • Giant Eagle • H–E–B • Kroger • Meijer • Publix • Safeway • Supervalu • Trader Joe’s • Whole Foods Market • Did not shop at any of the above

Beverages purchased (last 30 days) • Milk • Juice • Bottled water • Soda • Energy drinks • Tea • Coffee • Beer • Wine • Liquor • Did not purchase any of the above

Food purchased (last 30 days) • Beef • Poultry • Seafood • Canned food and soups • Pasta • Rice • Beans • Cereal • Bread and baked goods • Candy • Salty snacks • Sweet snacks • Fresh fruits and vegetables • Frozen prepared food • Frozen fruits and vegetables • Dairy products

(not including milk) • Did not buy any of the above

Restaurant visit frequency (last 30 days) • Never • 1–3 times • 4–6 times • 7–9 times • 10 or more times

Casual dining visited (last 30 days) • Applebee’s • Buffalo Wild Wings • Cheesecake Factory • Chili’s • Denny’s • IHOP • Olive Garden • Outback • Red Lobster • Red Robin • Ruby Tuesday • Texas Roadhouse • TGI Friday’s • Did not eat at any of the above

Quick serve restaurant visited (last 30 days)

• Burger King • Carl’s JR • Chipotle • Domino’s • Jack in the Box • KFC • McDonald’s

• Papa John’s • Pizza Hut • Subway • Taco Bell • Wendy’s • Did not eat at any

of the above



RetailClothes shopping (last 6 months) • Banana Republic • Dillards • Express • H&M • JCPenney • J Crew • Kohls • Macy’s • Neiman Marcus • Nordstrom • Old Navy • Ross • Saks • The Gap • Not shopped at these above stores

Superstore shopping (last 6 months) • Big Lots • BJs Wholesale Club • Costco • Home Depot • Kmart • Lowes • Sears • Sam’s Club • Target • Walmart • Not shopped at the above stores

Drug store shopping (last 6 months) • CVS • Dollar General • Dollar Tree • Eckerd • Freds • Longs • Osco • Rite Aid • Sav–on • Walgreens • Did not shop at any of the above



Media & CommunicationsType of phone used • Regular cell & mobile phone • Android • iPhone • Blackberry & RIM • Windows Mobile • Do not have a mobile phone

Mobile phone carrier • AT&T • Boost Mobile • Cricket • MetroPCS • Sprint • T–Mobile • Trac–Fone • U.S. Cellular • Verizon Wireless • Virgin Mobile • Other

Media usage (music) (last 30 days) • Grooveshark • Last.FM • Pandora • Rhapsody • Songza • Slacker • Spotify • Rdio • Did not use any of the above

Primary television service • Antenna • Cable • Fiber TV • Satellite • Streaming content via the internet • Do not have television service

Media usage (video) (last 30 days) • Amazon Instant Video & Amazon Prime • Google Video • Hulu & Hulu Plus • Joost • Netflix • Vudu • Yahoo • YouTube • Peer–to–peer websites

(e.g., justin.tv, ustream) • News websites

(e.g., CNN, NY Times, and MSN) • Premium network websites

(e.g., HBO, Showtime) • Sports websites • Television network websites

(e.g., NBC, TBS, and Bravo) • Did not use any of the above



Cable, Internet, and ElectronicsCable or Satellite Television Provider • AT&T • Bright House Networks • Cable One • Cablevision Systems Corporation • Charter Communications • Comcast Corporation • Cox Communications • DIRECTV • Mediacom Communications

Corporation • Suddenlink Communications • Time Warner Cable • Verizon Communications • No television service • Other provider

Primary Internet Service Provider • AOL • AT&T • Bright House • Cable One • Comcast • Charter • CenturyLink • Cox Communications

Primary Internet Service Provider (cont) • EarthLink • Frontier Communications • Juno • MSN • NetZero • Optimum • SuddenLink • Time Warner Cable • Windstream • Verizon • None of the above

Video game devices used (last 30 days) • Desktop & Laptop computer • Smartphone • Tablet • Nintendo Wii • Nintendo Wii U • Nintendo 3DS XL • Sony PlayStation • Sony PlayStation Vita • Microsoft Xbox

(Any Xbox model) • None of the devices above used

to play video games

Electronic device ownership • Blu–ray Player • Desktop Computer • Laptop Computer • Tablet Computer • Digital Video Recorder (DVR) • Digital Camera • E–book Reader • GPS Device

(e.g., Garmin, TomTom, and in–car navigation system)

• High Definition TV (HDTV) • MP3 Player • Printer • Satellite Radio Player

(e.g., SiriusXM player) • Streaming Media Device

Internet Activities (last 30 days) • Participated in online dating • Used social networking website

(e.g., Facebook, Myspace) • Followed, liked, or became a fan

of something or someone • Uploaded videos or photos to

a website • Wrote an online blog post

Internet Activities (last 30 days) (cont) • Read an online blog • Read news stories • Streamed audio content

(e.g., music, news, and podcasts) • Streamed video content

(e.g., movies, television, and news) • Played video games online • Used an online gambling site • Made a restaurant reservation • Made a phone call • Obtained medical information • Used an online banking website • Looked for employment • Made personal or business

travel plans • Made a purchase for personal use • Made a purchase for business use • Compared prices for a product

or service • Searched for a product or service • Rated or reviewed a product

or service



HealthExercise habits (last 30 days) • Not at all • 1 to 4 times • 5 to 8 times • 9 to 12 times • More than 12 times

Ailments • Allergies • Anemia • Anxiety Disorders • Asthma • Attention Deficit Disorder • Bipolar Disorder • Chronic Dry Eye • Chronic Obstructive Pulmonary Disease • Chronic Pain • Crohn’s Disease • Deep–vein Thrombosis • Depression

• Gastrointestinal Disorders • High Cholesterol • Hypertension • Hypothyroidism • Insomnia • Neuropathic Pain • Osteoarthritis • Rheumatoid Arthritis • Type 1 Diabetes • Type 2 Diabetes • Do not have any of the above ailments




What can I purchase on my own?Whether you want to reach smartphone owners, moms, or the general U.S. population, you can select from over 30 targeting options in our self-serve platform.

TARGETING OPTIONS

Gender

Age

Household Income

Education

Location

Race

Living Arrangements

Marital Status

Parental Status

Exercise

Political Affiliation

Voter Status

Employment Status

Student Status

Small-Medium Business Owners

Industry

Job Function

Type of Phone

Internet Usage

Devices Owned

Need a more custom audience? Let us help you.


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