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TARGET MARKET PROFILE Company FAMU HOUSING

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TARGET MARKET PROFILE

Company

FAMU HOUSING

POSITIONING STATEMENT

For the desired target audience, our newly

constructed 800 bed suite-style facility provides

important, traditional amenities that provides an

enjoyable on-campus living experience.

“Revitalized Traditional Rattler Living”

DEMOGRAPHIC INFORMATION

Age range: 17-25

Gender: Male and Female

Geographical location: United States

Level of Education: High School diploma or GED; some college

Occupation: Student

Family structure: Single Student

LIFESTYLE AND HOBBIES

The theme throughout this

residential facility will be

one of where Social

Discovery aides in

Scholastic Achievement.

With the many study and

computer labs located

throughout the facility,

students will be able to

interact socially while

staying on top of their

academic game.

MORALS AND VALUES

University Housing provides students an

opportunity to experience community living and

social relationships that will enhance their

productivity in the world beyond the campus.

Through on campus living, the University strives to

provide an atmosphere where students may learn

and effectively pursue their academic and personal

goals.

FEATURES AND AMENITIES

Personal Keyed Entry Locks

Air Conditioning and Heating

Cable Television

Fully Furnished

Tiled Floor

Private Window

Wireless Internet Access

COMMUNITY FEATURES

Accepts Electronic Payments

Electronic Access

Elevators

Two Computer Labs Equipped With Twenty Computers Each

Community Room On Each Floor

Study Room On Each Floor

Courtyard

Wheelchair Accessible

Electronic Messaging Board On Each Floor

Emergency Stand-by Generator

Game Day Lounge With Three 80” Inch Televisions

Health Clinic Office

Laundry Facilities With Modern and Efficient Equipment On Multiple Floors

Live-in Resident Directors and Resident Assistants

Multi-purpose Room

Security Office

Paved Parking Lot

Surveillance Cameras – Interior

Surveillance Cameras – Exterior

View Of Football Stadium

WHO ARE WE LOOKING FOR?

1. Freshmen (Priority Assignment) a. Close to the Student Center which houses the

bookstore, copy center, Rattler card office and

primary dining facility

b. Private living quarters with shared bath for 2 residents

c. Within walking distance of primary classrooms and

university library*

d. In-House Security Headquarters

e. On-Site Health Clinic and Counseling Center

WHO ARE WE LOOKING FOR?

2. Scholarship Recipients (Priority Assignment)

a. In house study and computer labs

b. Close to the Student Center which houses the

bookstore, copy center, Rattler card office and

primary dining facility

WHO ARE WE LOOKING FOR?

3. Florida Prepaid (Priority Assignment) a. Close to the Student Center which houses the bookstore, copy

center, Rattler card office and primary dining facility

b. Private living quarters with shared bath for 2 residents

c. Within walking distance of primary classrooms and university

library*

d. In-House Security Headquarters

e. On-Site Health Clinic and Counseling Center

WHO ARE WE LOOKING FOR?

4. Upper Classmen

a. Parking lot of 200 spaces not accessible by first year

students, commuter or Booster club

b. Private living quarters with shared bath for 2 residents

c. Within walking distance of primary classrooms and

university library* *School of Journalism and Graphic Communications, School Business and Industry, College of Education, College

of Arts and Sciences

FLOOR PLAN AND PRICING

Bedroom – Two

Person Suite

Bathroom Rate Fall 2014 – Spring 2015

Semesters

Single Bedroom –One

Resident

Shared – Two

Residents

$3,458.00

SAMPLE PROFILE

COMPANY NAME: FAMU

COMPANY TARGET: FIRST TIME IN COLLEGE,

FEMALE, AGE 17-25, HIGH SCHOOL/GED OR

SOME COLLEGE EDUCATED.

Name: *Stacia McMillian

Age: 18

Gender: Female

Attributes: Oldest of 3 children; loves sports; cheerleader

Attitudes: Extrovert, analytical, Caring, Competitive

Think & Feel: Can’t wait to start her college career.

Concerned with what she wears.

Hear: Cheerleader conversations with friends.

Constant whistle blows from practice.

See: The same billboards on the ride to and from home.

Poverty all around her.

Say & Do: Jogs with music every chance she gets.

Always finds a way to help others daily.

STACIA MCMILLIAN – THE CRUSADER/RESCUER

Stacia McMillian is an 18-year old single, female high school

graduate. She’s Internet savvy with aspirations to be a nurse.

She graduated with a 3.0 GPA and was a part of her high

school cheerleading team. She lives in a middle-class

neighborhood in a two-story home with both parents and 2

younger siblings. She is the oldest of her siblings and first to go

to college in her family. She’s a part-time worker at McDonalds

making $1700/year. She jogs 3 times a week to keep herself in

shape for her high school cheerleading team. She loves to hang

out with close friends, modeling, and helping people. Her

dream is to become Director of Nursing at a hospital in her

hometown.

THE APPROACH

Social media

Facebook, Twitter & Instagram

University Web Page

Post Cards

Campus Bulletins

Electronic, Bus Stations, Buildings

The FAMUAN

Full page ad

THANK YOU

The student in the Sample Profile is Krystal D. Smith, a 4th year

Public Relations Student from Quincy, FL. She has authorized

University Housing to use her image for the purposes of this

marketing profile.

This presentation was created in collaboration with Florida A and

M University Students-At-Large and the University Housing Office.