target customer why did we choose 65+ year old over youth? › practically no products; untapped...
Post on 19-Dec-2015
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Target Customer
Why did we choose 65+ year old over youth?› Practically no products; Untapped market › Growing faster than youth and have higher disposable income
Insights about needs of this target group -› Need technology to enhance their life w.r.t
Healthcare Communication with friends/family Transportation Safety Cooking
Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida
Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida
ARM
Simple cell phone function
Measure physical condition
Directly connect with
doctor
Scan drug’s bar code
Wristband shape
Diagnostic that measures physical conditions such as body temperature, blood pressure, cholesterol level and sends data to medical agency monitoring person’s vital statistics
1-touch emergency button that enables user to connect with doctor/EMS
Smart medicine scanner that can read bar codes and inform user about quantity and frequency of medicine
Simple cell-phone with large buttons and GPS application
Product Specifications
Business Model
Manufacturing Nokia enters into JV with large medical devices co. to use latter’s medical expertise in manufacturing
of device
Sales To create awareness about product, Nokia ties up with
Leading medical insurance co.s Hospitals, private practitioners, and gerontologists
Revenue Sharing Model Nokia expects
25% on the sale of the device 100% for providing the service
Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida