Alana Coulter

Target Audience - Twilight

The target audience age is a range from 12-30.

This is due to the genre of fantasy and the Disney actor Taylor Laughtner.

The age starts from 12 as the film is rated a 12.

Age

Twilight is targeted at women due to the controversy of the attractive male characters ‘Edward vs Jacob’.

Men could feel intimidated watching this due to the fanatic tweens obsessed with the actors.

Gender

The film is targeted to any nationality as this film has achieved world cinema.

Nationality

The film was originally targeted at students in high school and college, as the main characters are around the same age.

Occupational/Social Role

I feel this film has a father-daughter, mother-daughter family role as there are many family issues in the film which the families could relate to.

Family Role

The film is aimed at all social classes, especially to the fans of Stefanie Meyer’s books.

Social Class

This film is viewed for escapism, and enjoyment. As the film is like no other containing elements of horror/fantasy/romance/comedy…

Why?