Alana Coulter

* Target Audience – The Motorcycle Diaries

*Age

*The target audience age is a wide range

as there is many different reasons to

watch the film. The ages could vary

between 16-60 due to

historical/educational information in the

film, fans of the Che Guevara…

*Gender

*The Motorcycle Diaries is more aimed at

men due to the theme of travelling around

South America and the vintage vehicles-

motorcycles.

*Nationality

*This film is targeted at Americans and Mexicans as the film is based on a true story on Che Guevara a Mexican hero.

*Occupational/Social Role

*The film is targeted at everyone and anyone who is interested in the history and political side of Mexico.

*Family Role

*I feel this film targets families as the members of the family could relate to the idea of leaving the nest.

*This film brings in audiences from an ethnic mix who are from the lower, middle and upper class as anyone can relate to travelling around.

*Social Class

*Why?

*This film is viewed for educational purposes and also for escapism.