TARGET AUDIENCE RESEARCH & DESIGN

SPECIFICATIONAdd your name here

WHAT IS A TARGET AUDIENCE? Your target audience is the people that you want to buy your product – in this case, your magazine.

You need to know all about your target audience to be able to attract them to buy your product.

You will need to know: Who they are, and How old are they? What are their interests? What other magazines already exist for them? How do these magazines attract their target audience?

You will now use the next few slides to record your ideas…

ABOUT YOUR TARGET AUDIENCE? Will your magazine be aimed at males, females or both? How old are your target audience? For example, Cbeebies magazine is aimed at boys and girls who are aged between 2 and 5 years old.

On this slide, write about your target audience.

WHAT IS YOUR TARGET AUDIENCE’S INTERESTS? What is the topic for your magazine? Is it music, movies, sport, gaming or something else? On this slide, describe why your target audience would be interested in your magazine. For example, Hello! magazine is bought by people who are interested in celebrities and their lifestyles.

WHAT OTHER MAGAZINES ALREADY EXIST FOR YOUR TARGET AUDIENCE? Find pictures of similar magazines that your target audience. Paste them onto this slide.

HOW DO THE MAGAZINES ON THE PREVIOUS SLIDE GET PEOPLE TO BUY THEM? On this slide, explain what it is about the magazines on the previous slide that entices people to buy them. Is it the information on the cover, the price, the bright colours, etc which attracts people to buy them?

WHAT IS A DESIGN SPECIFICATION? A Design Specification is basically a way of setting out how a finished piece of work will look in the end. Every product that you use has been designed by someone before it is made. For a new magazine, you will need to think about what it will look like so that you can be more efficient in the way you work.

On the following few slides, get your ideas down so that you will have a good idea about what you are trying to achieve before you start putting your magazine cover together…

DESCRIPTION OF YOUR MAGAZINE COVER Now describe what your magazine cover will look like. On this slide write about where the title of the magazine will be positioned, what pictures you’ll use, what other information you will put on your cover.

WHAT WILL YOU PUT ON YOUR MAGAZINE COVER TO GET YOUR TARGET AUDIENCE TO BUY IT? On this slide, write about how you will entice people to buy your magazine cover. Why will people buy your magazine rather than a different one?

MAKE A LIST OF EVERYTHING THAT YOU WILL PUT ON YOUR MAGAZINE COVER Use this slide to make yourself a list of everything that you will need to put on your magazine cover – for example, a title, pictures, price, barcode, etc