target audience research
TRANSCRIPT
Target Audience Research
Abbie Murray
Cinema Audiences• Cinema audiences are a wide strand of audience as people who go regularly to the cinema to watch
films of their choice.
• The UK Film Council quote that “The UK Film Council’s Distribution and Exhibition Department
has two primary functions; to help ensure that UK cinema audiences have access to the widest
possible range of films at cinemas UK wide and to encourage audiences to increase their propensity
to view less mainstream films.”
• This indicates that too many viewers are only seeing the mainstream films, mainly down to the fact that these are the only ones that they have
Cinema AudiencesThe UK Film Council define cinema audiences into categories; mainstream, mainstream plus,
aficionados and film avids.• Mainstream audiences = Unlikely to watch foreign or
niche films, tend to be drawn to blockbusters of a romantic or action genre
• Mainstream Plus audiences = Drawn to the nature of the film rather than the familiarity, however tend to watch mostly English/American films
• Aficionados audiences = Tend to watch specialist films with an unfamiliar cast, also tend to avoid foreign films
• Film avids = Enjoy the cinema experience, do not simply like one genre, look for cultural morals within films
Cinema AudiencesBelow is the most recent box office figures. The figures show that bigger conglomerates with more mainstream
films have more viewings, proving that mainstream audiences are the biggest of all.
Cinema AudiencesI asked some people that fell into the strand of my
audience some questions, considering their general cinema experience. I asked them about the last trailer they
watched which they enjoyed, this gave me the knowledge of mainstream cinema that I needed to know about. Here
is the feedback which I received.
Taken 2, because it was fast paced and didn't reveal too much to the audience.
Paranormal Activity 4 because I really liked the other films and it referenced parts of them.
Probably Taken 2 because I loved the first film and the trailer was really exciting.
House at the End of the Street because it was very visual to watch and the blackouts and pauses were thrilling.
Each of these films are mainstream, with two of them being a sequel to another film. This proves that most of my
References
• Google Images
• http://industry.bfi.org.uk/audiences
• http://industry.bfi.org.uk/article/18324/UK-Box-Office-11--13-January-2013