target audience presenation

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Who would be the Target Audience for my thriller?

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Page 1: Target audience presenation

Who would be the Target Audience for my thriller?

Page 2: Target audience presenation

Who is my filmed aimed at?• Our film is aimed at an age group of teenagers to around 40 year old men and

women. Our film can appeal to wide range of people due to the massive age range we are going for. This is because the film is about a political assassination which perhaps younger children will not be interested in or understand. Also the fact that somebody gets shot makes it have a hard hitting story line that younger viewers are to vulnerable to see.

Page 3: Target audience presenation

Prezi presentation on target audience

• https://prezi.com/ov0fa6svbrbd/target-audiences/

I created a prezi presentation on target audiences to show clearly, the different target audiences for thrillers similar to mine.

Page 4: Target audience presenation

Our audience• I would expect our audience to be a boy who is 18 years old, he is a student at a

sixth form who is going to uni in the next year• Hobbies: His hobbies are hanging out with friends, football, cinema, travelling.• Likes: He follows the news, action/thriller movies, he is interested in politics. • Dislikes: romantic films or comedies, cars, reading novels• Favorite music: rock, normal chart music. This person would be our ideal target audience as they are young but not too young to not understand the plot, they are interested in politics so understand how controversial it can be and have a love action/thriller films so would be very interested in ours because it contains a lot of action in order to create suspense for the thriller.

Page 5: Target audience presenation

Research of our target audience These are the viewer ratings for the film Vantage Point, this is one the films that is similar to ours that inspired our idea. This supports our target audience as the highest views were either males under 18 which had an average of 7.1 and males aged 18-29 which had an average of 6.7. This supports our idea that his will be our ideal target audience and they viewed vantage point the most. Furthermore it shows that females over the age of 40 would also watch our film as they had an average of 6.8 when watching Vantage Point

These are the viewer ratings for the film JFK, it shows a high rating for men and women over the age of 45 which is our secondary target audience, it shows an average of 7.7 for both, this is helpful for us as JFK is fairly similar to our film so it shows our secondary target audience would also enjoy our film. Furthermore it also supports our primary target audience which is males aged 18 and above where the average shows 8.3

Page 6: Target audience presenation

Secondary Target Audience• Our secondary target audience would be both genders over the age of 40. This

because stereotypically women would not enjoy an action thriller about an assassination. However I think that they would also enjoy our film because firstly our story line is gripping after seeing the opening sequence you want to know who is the assassinator after you see him running it increases tension and anyone would want to know who killed this political figure. Also, I think that our secondary target audience would enjoy our thriller because our head teacher is supposed to play the eye catching figure that the ladies like, from our research when there is someone like this in a film it attracts a female audience. Furthermore I think our secondary audience would enjoy our film because there are school children involved in it this could bring out a motherly insticnt. Our film would also appeal to men as it has many of the elements that would attract a male target audience over 40 e.g it relates to real-life as it has elements of politics in it. Conspiracy theories that include action sequences also appeal to the childish side of men who dream of running around wanting to be James Bond.

Page 7: Target audience presenation

Earlier Interviews:• Our earlier interviews were with students at the age of 18, boys and girls

at our sixth form. They all enjoy thrillers but the girls enjoy more psychological thrillers such as gone girl but the boys enjoy action thrillers such as 2012. This tells us that our target audience is mainly aimed around boys at the age of 18. These interviews were extremely useful as they gave us a clear insight for our target audience. However both boys and girls look for suspense which ours shows.

• https://www.youtube.com/watch?v=RenPwCwJ57E• https://www.youtube.com/watch?v=vCl1fUJpnPg

Page 8: Target audience presenation

Facebook Profile• I created a facebook

I created a facebook profile for an ideal audience member. He is 18 and he is a student as you can see he studies politics at sixth form so would be interested in our thriller. He is interested in a wide range of music so suggests he is open minded. He likes a lot of thrillers such as gone girl and Vantage point. He lives in London so would also have easy access to a cinema. By making a facebook profile it is easier to see what our ideal audience would be like