Target Audience

Charles Skoulding

NME Target Audience

• After finding the NME media pack, I have taken screenshots of the key pieces of information:

Research I have undertaken

• After taking some research and handing out surveys, I have come to a similar target audience to NME. Most of my readers will be male with an average age of between 18 and 24.

• All of these people are obviously interested in music with a large majority reading about music online. I plan to compile the information available online and make it into magazine format primarily.

• NME also has a strong social media base, this is a strong tool to promote your product and musical products.

• NME is also quoted as being a trustable music source, I hope to achieve a similar goal in my magazine as my research has told me that being a trusted opinion is crucial.

How have I appealed to my target audience?

• On my front cover I have featured a female. This female will appeal to both males and females as males will find her attractive and females will envy and want to be her. This will increase magazine sales.

• Most of the artists and bands featured in this will appeal to my target audience. Research has also told me that a lot of people around that age are also interested in older music, for example the smiths so I will feature indie music of all ages in my magazine, so as to appeal to the target audience and possibly older viewers.