Late Nite Reading..

Mainstream shop for

alternative music.

Playing instruments

Creating or playing

in a band

Brandon Dowell, band

member 2Chasing bands

30 seconds to

mars

Never shout

never!

Eleventy

seven

Image

scene

What

May

They

wear?

As the mood boards show, we have chosen

to target younger teenage girls and boys

ages

13-19

Although it will be mainly teenagers we target, who will more than likely still be

living at home, we have put them as B/C1 on the jignars scare. This is

representative of their parents and their life style, which may brush onto their

children.

It will be aimed at radicals who do not like to follow the mainstream trend. They

like to be individual and experience life in a different way.

“Alternative music collectors who are looking for

those hard to find items and who are interested in

being turned on to new discoveries. ”

(alternatemusic.com)