all-in-one handbag fix simple sophistication that's

incredibly useful.

Frustrated by the disorganization of your handbag? Tired of carrying two bags to work? Well so was I, prompting me to take a large step back and assess the

chaos occurring in my bag.

My handbag was my source for everything in my 12 hour day away from home, in which items typically ranged from high heels to emergency Advil. I found that items

I needed on an ongoing "essential" basis were small and easily lost within larger "non-essential“ items used rarely or in an emergency. Mixing all the contents of my bag in one large, deep space didn't make sense. I needed to do something, not just for myself, but for the rest of the ladies out

there who shared my frustration and were left with no solution.

After two years of product development I bring you the EVERYDAY UTILITY handbag, which compartmentalizes items by usage in a smart, clean design. Each bag is separated in the middle to

store "non-essentials" below and "essentials" in the top removable clutch. Each bag is the perfect size, color and fabrication for the modern woman- all 168 hours of the week!

inside the bag

ESSENTIALS (top)

- Wallet

- ID

- ATM Card

- Cell Phone

- Change Purse

- Keys

- Tissues

- Daily Medication

- Small Hair Brush

- Touch up Make-up

- Favorite Lip gloss/balm

- Pen/Pencil

NON-ESSENTIALS (bottom)

- Wallet

- ID

- ATM Card

- Cell Phone

- Change Purse

- Keys

- Tissues

- Daily Medication

- Small Hair Brush

- Touch up Make-up

- Favorite Lip gloss/balm

- Pen/Pencil

Separating items by USAGE:

Essentials are stored in a removable clutch (placed on the top)

outside the bag

Research show that 92% of items in a handbag aren't

seen as being useful- in fact we use only 1-5 items

on a regular basis.

However, research also indicates that women are

nurturers by nature and therefore carry "just in

case" items in their

handbags to be prepared accordingly.

Dome Satchel Modern Doctor

Lady Bag Everyday Bag

Bridle Bag