Tara Haughton/Rosso Solini Tara Haughton/Rosso Solini

Tara HaughtonTara Haughton

• 16 year old Tara Haughton is the Designer & 16 year old Tara Haughton is the Designer & CEO of the Rosso Solini brand, this product is CEO of the Rosso Solini brand, this product is as a result of the school TY Enterprise project. as a result of the school TY Enterprise project.

• Tara has 5 brothers and is now a 5Tara has 5 brothers and is now a 5thth year year student in Cross & Passion Collage Kilcullen student in Cross & Passion Collage Kilcullen Co Kildare Co Kildare

• The story of Tara’s success is now widely The story of Tara’s success is now widely used in school’s & Collages as part of the used in school’s & Collages as part of the business curriculum programme business curriculum programme

Tara Haughton Tara Haughton

Rosso Solini FYIRosso Solini FYI• Rosso Solini Secret Soles are the first product Rosso Solini Secret Soles are the first product

within the range and have been in production within the range and have been in production since Sept 2010. since Sept 2010.

• Rosso Solini is a loose translation from Italian to Rosso Solini is a loose translation from Italian to English for red sole English for red sole

• Rosso Solini is a reg trade markRosso Solini is a reg trade mark• Total sales of over 100000 units Total sales of over 100000 units • Multi award winning productMulti award winning product• Export sales to over 23 countries Export sales to over 23 countries • New products in development New products in development • Made in Ireland Made in Ireland • 100% recyclable100% recyclable

Awards Awards • Tara is the winner of the 2011 Kildare Tara is the winner of the 2011 Kildare

enterprise award enterprise award • Overall Winner 2011 Enterprise AwardOverall Winner 2011 Enterprise Award• Leinster Winner Ulster Bank Business Leinster Winner Ulster Bank Business

Achievers award 2012Achievers award 2012• Ulster Bank Business Award all Ireland Ulster Bank Business Award all Ireland

Judges Achievement Award Judges Achievement Award • The Sean Lamass Enterprise Award The Sean Lamass Enterprise Award

presented by Enda Kenny 2012presented by Enda Kenny 2012

Rosso Solini Associates Rosso Solini Associates

• Tara & Rosso Solini are the face of the Tara & Rosso Solini are the face of the 2012 Ulster Bank Enterprise Awards2012 Ulster Bank Enterprise Awards

• The 3M Logo is now an agreed feature on The 3M Logo is now an agreed feature on all Rosso Solini products worldwide (3M all Rosso Solini products worldwide (3M are in the top ten manufacturing are in the top ten manufacturing companies worldwide)companies worldwide)

• Rosso Solini has received funding from the Rosso Solini has received funding from the Kildare County Enterprise BoardKildare County Enterprise Board

Product “Single sole” (SS)Product “Single sole” (SS)

• The single sole is designed as a refill for people that The single sole is designed as a refill for people that have used the product or for people that want to try have used the product or for people that want to try the productthe product

• The pack contains 1 pair of soles (FYI colour contents The pack contains 1 pair of soles (FYI colour contents are on the front of the pack) fitting instructions and are on the front of the pack) fitting instructions and Polly bag with euro hook Polly bag with euro hook

• The product has been designed to hang on a euro The product has been designed to hang on a euro hook or to be displayed near the checkout hook or to be displayed near the checkout

• The single sole is light and is designed to fit into a The single sole is light and is designed to fit into a standard envelope and will post for standard postal standard envelope and will post for standard postal charges making it a perfect product for retail or inter-charges making it a perfect product for retail or inter-net sales net sales

• Available in the full Rosso Solini design & colour Available in the full Rosso Solini design & colour rangerange

• Local language designs available on request Local language designs available on request • Sold in single colour/ design packs of 12 unitsSold in single colour/ design packs of 12 units

Product “Single sole” (SS)Product “Single sole” (SS)

Product “Single sole with knife” Product “Single sole with knife” (SK)(SK)

• The single sole with knife is designed for people that want to The single sole with knife is designed for people that want to try the product we see this product as an impulse purchasetry the product we see this product as an impulse purchase

• The pack contains 1 pair of soles (FYI colour contents are on The pack contains 1 pair of soles (FYI colour contents are on the front of the pack) fitting instructions, cleaning wipe and the front of the pack) fitting instructions, cleaning wipe and safety trimmer safety trimmer

• The product has been designed to hang on a euro hook or to The product has been designed to hang on a euro hook or to be displayed near the checkout be displayed near the checkout

• This product is light and is designed to fit into a standard This product is light and is designed to fit into a standard envelope and will post for standard postal charges making it envelope and will post for standard postal charges making it a perfect product for retail or inter-net sales a perfect product for retail or inter-net sales

• Available in the full Rosso Solini design & colour rangeAvailable in the full Rosso Solini design & colour range• Local language designs available on request Local language designs available on request • Sold in single colour/ design packs of 25 units on special Sold in single colour/ design packs of 25 units on special

request we can mix the colours of the 25 units request we can mix the colours of the 25 units

Product “Single sole with knife” Product “Single sole with knife” (SK)(SK)

Product “Multi pack 3 pairs” Product “Multi pack 3 pairs” (PP)(PP)

• The multi pack contains 3 pairs of soles and is the .biggest The multi pack contains 3 pairs of soles and is the .biggest seller within the range, we see this product as an impulse seller within the range, we see this product as an impulse purchase and also as a gift purchase purchase and also as a gift purchase

• The contents include 3pairs of soles, a cleaning wipe and a The contents include 3pairs of soles, a cleaning wipe and a safety trimmersafety trimmer

• The product has been designed as a high end product and we The product has been designed as a high end product and we feel this shows in the packaging and the design of this feel this shows in the packaging and the design of this product product

• We have taken great care with the design of this product as We have taken great care with the design of this product as it fits into a standard letterbox or mailbox allowing the it fits into a standard letterbox or mailbox allowing the product to be delivered even if the customer is not homeproduct to be delivered even if the customer is not home

• Available in the full Rosso Solini design & colour rangeAvailable in the full Rosso Solini design & colour range• Local language designs available on request Local language designs available on request • Sold in single colour/ design packs of 20 units on special Sold in single colour/ design packs of 20 units on special

request we can mix the colours of the 20 units within the request we can mix the colours of the 20 units within the carton and also within the packcarton and also within the pack

Rosso Solini 3 pack (PP)Rosso Solini 3 pack (PP)

Rosso Solini 3 pack (PP)Rosso Solini 3 pack (PP)

3 pack (PP) Arabic White 3 pack (PP) Arabic White LabelLabel

Rosso Solini 3 pack (PP) AuzRosso Solini 3 pack (PP) Auz

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Glitzsolini Glitter Sole Glitzsolini Glitter Sole • Unique New Product bringing the Unique New Product bringing the

3Dimensional effect of glitter to your 3Dimensional effect of glitter to your sole for the first time as a DIY Kitsole for the first time as a DIY Kit

• Very easy to use no messy glue, as we Very easy to use no messy glue, as we use a new class 1 Medical tape to stick use a new class 1 Medical tape to stick to your shoe..to your shoe..

• In 6 exciting colours, and comes in kit In 6 exciting colours, and comes in kit form with all the required tools needed.form with all the required tools needed.

Glitzsolini Glitter Sole Glitzsolini Glitter Sole

New Product (Shoe Tattoo) New Product (Shoe Tattoo) • Contents;Contents;• Two tattoo designs to choose from Two tattoo designs to choose from • Three pair s of shoe tattoos Three pair s of shoe tattoos • A; Left and right long Tattoo for the outside of the shoeA; Left and right long Tattoo for the outside of the shoe• B; Two heel tattoos B; Two heel tattoos • C; Two toe tattoos C; Two toe tattoos • One Set of instructions printed to the reverse of the One Set of instructions printed to the reverse of the

outer pack outer pack • Polly bag with built in Euro hook Polly bag with built in Euro hook • Active bar code Active bar code • Can be branded with your contact details, logo etc Can be branded with your contact details, logo etc

New Product (Shoe Tattoo)New Product (Shoe Tattoo)

USP USP

• Corporate look for the product rangeCorporate look for the product range

• Funky Female, FashionFunky Female, Fashion

• Birthday gift, Holiday gift, Birthday gift, Holiday gift,

• Mix and match to an outfit or event etcMix and match to an outfit or event etc

• Recycle your fashion piecesRecycle your fashion pieces

• Internet sales Internet sales

• High street retail the list goes on High street retail the list goes on

Customer ProfileCustomer Profile

• The customer profile is as diverse as The customer profile is as diverse as the product and is broken down as the product and is broken down as followsfollows

• 25 to 35 = 33%25 to 35 = 33%

• 18 to 24 = 24%18 to 24 = 24%

• 35 to 45 = 18%35 to 45 = 18%

• Men account for 10% Men account for 10%

In The MediaIn The Media

Social MediaSocial Media• Website Website www.rossosolinishop.com

• New website under development for New website under development for release end May 2012 release end May 2012

• Facebook Rossosolini & TwitterFacebook Rossosolini & Twitter

• Coco Perez, Huffington Press Coco Perez, Huffington Press

• Elle NL and Vogue NLElle NL and Vogue NL

• Style News, Shoe TV Style News, Shoe TV

• RTE,TV3 RTE,TV3

POSPOS

• POS Counter standPOS Counter stand

• 1 Branded Clip Strip1 Branded Clip Strip

• 2 Counter stand2 Counter stand

• 3 handouts and posters3 handouts and posters

• Custom POS by consent Custom POS by consent

Why get involved?Why get involved?• Unique product and storyUnique product and story• Short product turnaround timeShort product turnaround time• White label and custom designsWhite label and custom designs• Exciting new products in developmentExciting new products in development• Global potential Global potential • Impulse purchase Impulse purchase • Great profitability Great profitability • Local market affiliate programme available Local market affiliate programme available • Sign up for your local market before someone Sign up for your local market before someone

else does!else does!

Logistic PartnerLogistic Partner

• Moran Freight Services are the logistic Moran Freight Services are the logistic partners for Rosso Solini and are based in partners for Rosso Solini and are based in south county Dublin south county Dublin

• Vincent Moran is the MD and has proved to Vincent Moran is the MD and has proved to be a true professional in responding to the be a true professional in responding to the varied needs that Rosso Solini has had varied needs that Rosso Solini has had over the last year.over the last year.

• FYI MFS are the logistic partners for LG FYI MFS are the logistic partners for LG Electronics, Samsung and Honda to name Electronics, Samsung and Honda to name but a few!but a few!

Final word from TaraFinal word from Tara

• The Future is bright for Rosso Solini The Future is bright for Rosso Solini and now is the time to look at your and now is the time to look at your market and join in market and join in

• Many thanks for your time and we Many thanks for your time and we hope you enjoyed the story so Far....hope you enjoyed the story so Far....

• A Pair of Shoes can change your life A Pair of Shoes can change your life “Just Ask Cinderella TARA…xxxx”“Just Ask Cinderella TARA…xxxx”

• We will now have some questions....We will now have some questions....