tapping rural market sandeep porwal
TRANSCRIPT
Research Paper Presentation
On
Tapping Rural Market
“Sustainable strategies of corporate”
Prepared by:
Sandeep Porwal
CDSM,Indore
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Tapping Rural Market
“Sustainable strategies of corporate”
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The objectives of this research paper is to explore the
potential of rural markets, critically analyze the rural market
opportunities so as to formulate better marketing
strategies.
Objective of study
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Understanding what is ‘rural’ ‘market’
Analyzing rural market potential
Environment scanning of rural markets (competitive analysis
and consumer behavior)
Developing market oriented product, price, place and
promotion elements
Rural marketing in developmental framework
Road Map
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Defining a Rural
A location is defined as rural if at least 75percent of the population is
agrarian.
The key characteristics define the term rural, determine the amount and
flow of income, and determine the types of products and packages that
are typically used in rural India.
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Rural markets, as part of any economy, have untappedpotential. There are several difficulties confronting the effortto fully explore rural markets. The concept of rural markets inIndia, as also in several other countries, like China, is still inevolving shape, and the sector poses a variety of challenges,including understanding the dynamics of the rural marketsand strategies to supply and satisfy the rural consumers.
Present position
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“Sustainable strategies of corporate”
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3
2
1A series of village surveys & Market exploration
Develop A Mobilization Strategy
Ensure outreach to target
market
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Strategically Align with Industry 2
1 Products and Uses
3 Tackle the Distribution Networks
Modes of Transportation 4
Create the Packaging Solution 6
5 Creating Point of Sale (both New & Unique)
7 Think Small
Promotion of product through Visual Communication 8
8 Point Strategy To Sustain
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1 Types of products &
packages 2
4
6
8
consider is how and where
to produce and package
the product.
•Current distribution systems
•Expected change in system
over time
•Methods of transportation
• poor roads and unreliable
electricity
substantial amounts of
working capital and a large
committed sales force.
size and convenient
usable packaging
small disposable incomes
and very little storage
spaceEx. Sachets
use prominent logo symbols
and logo colors assure that
illiterate consumers will
recognize (ESI)
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5
7
In Nutshell
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Conclusion
With an approximate population of 700 million people,
the rural Indian market is important for corporations to
tap, Understanding the available distribution networks in
rural India is crucial to making a successful entry into the
rural Indian market. Packages need to be designed to
withstand more distribution abuse due to poor roads and
more primitive modes of transportation.
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Thank You
Course : PGDM (Finance & Marketing)
Institution : Chameli Devi School Of
Management, Indore
Contact : +91-9981765247
No.
Email id : [email protected]
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