A bottomless pit of beautiful, personal music
“Playlists are cri,cal because the album is going away.”
Jimmy Iovine Beats Music CEO
Album as a collectionProblem #1
Algorithms recommending musicProblem #2
One template fits allProblem #3
Customization & aestheticsMeet Tapely
Expression and creativity through musicMeet Tapely
A journey of discoveryListener
Convenience & discoverabilityListener
Search as a starting pointListener
Community Users with personality
• Visitors from 150 countries • 50% from US
60%
Traction
32%
Traction Interesting cases
Traction Interesting cases
Sean Michaels
Traction Interesting cases
Creation Records
Traction Interesting cases