T E L L Y O U R S T O R YTHE INTERACTIVIST

57% OF SMARTPHONE USERS VISITS COMPANY’S

SITE OR APP WHILE IN-STORECISCO 2013

33% OF SHOPPERS SEARCH FOR AN ONLINE COUPON ON

THEIR MOBILERETAILMENOT SHOPPERS TREND REPORT

67 % OF RETAILERS SEE VALUE OF HAVING CUSTOMERS USE THEIR SMARTPHONES WITHIN THE STORE

RSR RESEARCH 2011

AND 41% SAID THEY PERCEIVE A LOT OF VALUE

IN MOBILE IN-STORERSR RESEARCH 2011

60% OF SHOPPERS WANT MORE INTERACTIVE

EXPERIENCES IN STORESCOGNIZANT SHOPPER STUDY 2013

IT’S ABOUT THE TIME TO INTERACTIFY YOUR ASSETS

WITH TAPCITE YOU CAN TURN ANY SCREEN SURFACE INTO

AN INTERACTIVE STORY

CUSTOMERS USE THEIR OWN TRUSTED MOBILE DEVICE TO

INTERACT

AND THE BEST THING IS THAT YOU CAN MAKE

YOUR BRAND AVAILABLE.

LEAVE TRAIL TO YOUR BRAND AND ADD

CALL-TO-ACTION

QR to see what she’s up to.

FROM ENGAGEMENT TO ACTION

Engage

Call-to-action

• enter your friends email to send a valentine to you sporty friend

• ‘here’s your top runners for you, buy now and get -10%

• See your nearest dealer, tap here

Interaction

Story

Grid with three choices: • A football • A runner • A t-shirt

TYPES OF STORIES

Moment One moment of time, single picture with a multiple interactive

hotspots

Cartoon Story with series of

pictures. Animated or stills. Like a cartoon.

Movie

Story follows thru multiple films. Like a movie.

WITH EASY-TO-USE TOOL YOU CAN INTERACTIVATE ANY

KIND OF ASSETS

EXAMPLE: CUSTOMER JOURNEY

TO START THE STORY SCAN THE QR CODE

TOUGH CALL, MAYBE YOU SHOULD PRESS B AND PASS?

OK, LET’S PRESS B AND PASS ONCE MORE TO GET OPEN SPOT!

GO FOR IT AND PRESS A

YES! DAMN YOU’RE GOOD. LOOK YOU EVEN GET SOME DISCOUNT!

EXAMPLE: STORYBOARD

A

B

B

A

A

B

B

A

A

B

B

A

A

B

B

A

T E L L Y O U R S T O R YTHE INTERACTIVIST