tap lynx overview

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TapLynx Overview October 2009

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Taplynx, an open source application allowing almost anyone the ability to create their own iphone app without having to know code. This is a cool use of technology. My Brother, Walker Fenton who is the GM at Newsgator just built his own vanity app. Search "Hair on Fire" in the iphone store to see a great example.

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Page 1: Tap Lynx Overview

TapLynx OverviewOctober 2009

Page 2: Tap Lynx Overview

Market

• 1 Billion Apps downloaded• 1M iPhone 3Gs sold in first 3 days• Over 800 native applications, including over 200

free applications, available at launch of Apple App Store

Reach a Large & Growing User Base

Page 3: Tap Lynx Overview

Customers

• All Things Digital– Latest news from Walt

Mossberg & Kara Swisher

• Variety.com– Hollywood news,

reviews, photos & trailers

Page 4: Tap Lynx Overview

Framework Highlights

• Display text, photos, audio, and videos.

• Enable sharing features via email, Twitter, & Facebook.

Page 5: Tap Lynx Overview

Framework Highlights

• Monetize the App through sponsorships, ads, and/or subscriptions.

• No coding necessary – make dynamic changes

Page 6: Tap Lynx Overview

Pricing

Enterprise package - $3,499

• Unlimited tabs (only 16 slots for ‘customize’ feature & 4 tabs visible on the front)

• Customize colors, graphics • Text content (list view with thumbnails if

available, article views, web page integration)

• Video content (plays in native iPhone player)

• Photo galleries (list view, grid view, photo view with gesturing)

• Email & Tweet links to articles• Refresh content • Search -- either in-app or via web service

(client provided)

Page 7: Tap Lynx Overview

Support

Web• http://www.taplynx.com

Wiki• http://developer.newsgator.com/wiki/index.php?title=TapLynx

Google Group• http://groups.google.com/group/taplynx

NewsGator Technical Blog• http://blogs.newsgator.com/newsgator_technical_blog/

Twitter• http://twitter.com/taplynx

Page 8: Tap Lynx Overview

Next Steps

Visit http://www.TapLynx.com

Download the SDK (its Free)

Try it out!

Walker Fenton

General Manager

NewsGator

[email protected]