tao of music
TRANSCRIPT
How the Tao Network Brings Music to the Blockchain
(c)TaoNetwork,2016
TheTaoofMusic
http://tao.network
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TheMusicYouLoveCreating the musicyou love is comprised of hundreds of hours of work fromdozens of extremely talented people.
Everyonewhocontributesgetsashareintheactofcreation.
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byTaylorSwift?
“WeAreNever Getting Back Together”
Notquite….
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byallthesepeople.
“WeAreNever Getting Back Together”
Singer/Songwriter
SoundEngineer
ProducerProducer/Writer/Musician
SoundEngineer
MasteringEngineer
Producer/Writer/MusicianMixingEngineer
RecordingEngineer
StudioEngineer
Assitant Engineer
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andeachhasauniqueidentity.
Each of them is a unique individual
Taylor
Eric
ScottShellback
John
Tom
MaxSerban
MichaelSam
Tim
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and create authenticity
Record Every ContributionSinger Writer Musician Producer
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The
VirtualAudioRecord
Theadventofmodernstreamingmusicserviceshasservedtodistortmoderncopyrighttothepositiontowhereahostileenvironment
nowexistsbetweenstreaminganddownloadablemusicprovidersandtherecordingindustry.Thisconflicthasbeenevidencemost
clearlyintherecentrowwhichplacedsingerandsongwriterTaylorSwiftasanadversarytocontentprovidersAppleMusicandSpotify.
Ms.Swiftwassuccessfulinherconfrontation,butthousandsofothersingers,songwriters,andproducersdonothavetheclouttoenjoy.
TheVirtualAudioRecord offersanovelsolutiontoprovideaqualityofmusicexperiencethathasneverbeforebeenavailable,increase
restoreandincreaserecordsales,mechanicalroyalties,provideagloballyunifiedmetadatanetwork,restoreandincreaseconsumer
grademediahardwareandprovideameanstoescapethecopyrightinterpretationquagmire.
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Consumer Behavior ModificationUsingtechnologytochangeconsumerexpectationsworks!
Thecopyrightquagmire oftheInternetAgehasturnedintoaTechnologyArmsRaceduetoarchaic definitionsinUScopyrightlegislation andthemarchoftechnology.
?Fansdemanddirectconnectiontotheartist…
...whichrequires authenticity.
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A NaturalEvolutionTheresolutionofconflictcomesthroughunderstanding,compromise,andimagination.
AVirtualAudioRecordretainsallofthequalitiesofuniquephysicalmedia throughtheapplicationofmoderncryptography…
…exceptit’s notphysical!
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MusicasYourParentsEnjoyedIt,ButBetter
…andtakeyourmusicanywhere yougo, even
anotherservice!
AddaVirtualAudioRecord toyourfavoritemusicservice…
Loanit,tradeit,resellit,listentoitanywhere,onanything.
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Upon Comparison,There IsNo ComparisonAlongtermstrategyforthemusicindustry.
• Consumershavenotenjoyedanevolutioninaudioqualityforover30years!
• Recordlabelsmaynowincreasemechanicalrevenuesthroughonlineretaildistributionwithoutcopyrightandlicensingwoes.
UnparalleledExperience
PainlesslyReclaimRevenue
Transferrablelicense ✅ ✅ ✅ ❌
Trustlessretailrevenue ✅ ✅ ✅ ❌
Verifiableauthenticity ✅ ✅ ✅ ❌
Low productioncost ✅ ❌ ❌ ✅
Deviceportability ✅ ⭕ ⭕ ✅
Disincentivizespiracy ✅ ✅ ❌ ❌
Copyright protection ✅ ❌ ❌ ❌
Masteraudioquality ✅ ❌ ❌ ❌
Directlicense ✅ ❌ ❌ ❌
Future-prooftechnology ✅ ❌ ❌ ❌
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