tame the power of datadevelopermarch.com/developersummit/2015/report/downloadpdf/a… · stanford...
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Tame the Power of Data
Visualization
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Once upon a time, the information is scarce
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EvolutionEnabling Trends
Storytelling
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EvolutionEnabling Trends
Storytelling
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source : https://apandre.wordpress.com/dv/
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VISION - THE MOST POWERFUL COMMUNICATION
Month Jan Feb Mar Apr May Jun
Sales 45 56 36 58 75 62
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Visualization tools allow users to
explore and interact in order to draw
insights out of the data
WHY USE VISUALIZATION ? | SUMMARY
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KEY REASONS OF GOING WITH ADV
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15© COPYRIGHT 2015 SAPIENT CORPORATION | CONFIDENTIAL
EvolutionEnabling Trends
Storytelling
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1. VISUALS BEYOND DESKTOP
Technology Enablers for visualization holographic displays airborne haptics organic light-emitting diodes computer vision sensor fusion flexible displays printed displays 3D printing.
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2. REAL TIME DATA VIZ
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3. 3D DATA VIZ
Microsoft GoeFlow dashboard - 3D visuals built on top of Bing Maps within Excel 2013
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4. EXCEL 2013 - MORE THAN A OFFICE
Office space is evolving … Many individuals and small business users will discover that MS Excel offers more than what they need
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5. DATA SCIENCE
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From FB Likes, we can build decision tree models to identify Likes that can be used to acquire customers
source : SapientNitro Data Science Team
UserLifetimeValue ModelSocial
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6. SELF SERVICE
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THE LANDSCAPE
COTS Products Open Source Visualization Product
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GARTNER MAGIC QUADRANT 2015
Common Themes among Leaders
Multi device support
Collaboration and Social Integration
Embedding Capabilities (APIs, open
standards, SDKs, component
libraries)
Geospatial and location intelligence
interactive dashboards
Metadata Management
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25© COPYRIGHT 2015 SAPIENT CORPORATION | CONFIDENTIAL
EvolutionEnabling Trends
Storytelling
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Stanford University Professor of Marketing Jennifer L. Aaker
Visuals are meaningful only when they are
Memorable,
Impactful and
Personal.
We know that data is powerful and tells a hidden story.
But with a good visual, we make it unforgettable
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1. KEEP IT SIMPLE & CONCISE
Junk Charts: Expanding circles of error
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2. CHOOSE THE RIGHT DESIGN
source : http://www.perceptualedge.com/example12.php
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3. AM I READING THE RIGHT SPREAD ?
source : http://www.businessinsider.in/This-Chart-Shows-What-Happened-To-Gun-Deaths-In-Florida-After-Stand-Your-Ground-Was-Enacted/articleshow/30635752.cms
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4. BUILD A DASH FOR YOUR AUDIENCE
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5. EXCELLENCE THROUGH VISUAL EXPECTATIONS
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INTRODUCTION TO POWER
BI
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ANALYZING DATA WITH EXCEL
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POWER BI DEMO
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1. 75 years old book on Visualizations
Graphic Presentation by Williard C Brinton -
1939
http://archive.org/stream/graphicpresentat00brinrich#p
age/n0/mode/2up
2. Data Visualization and Discovery for Better
Business Decisions – Q3 2013
http://www.pentaho.com/sites/default/files/uploads/res
ources/data_visualization_and_discovery_for_better_b
usiness_decisions.pdf
3. Retail Analysis sample for Power BI: Take a tour
http://support.powerbi.com/knowledgebase/articles/47
4807-retail-analysis-sample-for-power-bi-take-a-tour
REFERENCES
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Narayanan K Ramakrishnan,
Sr. Manager Technology,
SapientNitro,
Bangalore.
LinkedIn : https://in.linkedin.com/in/narayanankr
CONTACT
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APPENDIX
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The challenge of communicating information becomes
especially difficult when trying to convey a message full of
complex data, which is often difficult to interpret quickly
and clearly to the naked eye.
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HORIZONTAL BALANCE
A good visual balances what we see vs what we think. If one
of it goes out of proportion, we lose the horizontal balance.
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DOES THE NUMBER ADDS UP ?
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TABLET DESIGN
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RETAIL ANALYSIS SCREENSHOT
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